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Synect Pitching Airport Experience Platform for Wave of Global Events

April 13, 2026 by John Berkovich

Synect is making the case for a digital signage and passenger communications program to help airports handle rising international traffic tied to a wave of major global events expected in the United States over the next several years. The company introduced Eventready, a passenger engagement platform designed to help airports manage event-driven surges tied to …

CrownTV Installs Large-Format Digital Displays at Victoria’s Secret Fifth Avenue Flagship

April 10, 2026 by John Berkovich

CrownTV Installs Large-Format Digital Displays at Victoria’s Secret Fifth Avenue Flagship (Image: CrownTV)

Victoria’s Secret has redesigned its Fifth Avenue flagship in New York City to become a reflection of a campaign that centered around the Amazon Prime documentary “The Tour ’23,” which spotlighted 20 female artists from around the world who worked on the brand’s 2023 fashion show. Digital signage provider Crown TV has deployed nine digital …

Christie Projectors Drive Projection Mapping Show At UNESCO Stepwell In India

April 9, 2026 by John Berkovich

Christie Projectors Drive Projection Mapping Show At UNESCO Stepwell In India (Image: Aura Bright Light)

A large-scale projection mapping show at the historic Rani-ki-Vav stepwell in Patan, India, is using high-brightness RGB laser projectors to transform the 11th-century UNESCO World Heritage site into a nighttime storytelling canvas. Commissioned by the Government of Gujarat and inaugurated by Indian Prime Minister Narendra Modi on March 31, the installation uses 10 Christie projectors …

Retail Media’s In-Store Measurement Problem Gets a New Framework

April 9, 2026 by John Berkovich

Retail media has grown rapidly online, but translating that model into physical stores has proven far more complicated – particularly when it comes to measuring whether campaigns actually work. A new report from Indianapolis, USA-based In-Store Marketplace (ISM), a Mood Media subsidiary, argues the issue is not a lack of measurement tools, but a lack …

OOH!Media Shuts Retail Media Unit Reo, Hinting At Limits Of Outsourced In-Store Networks

April 8, 2026 by John Berkovich

oOh!media Shuts Retail Media Unit Reo, Hinting At Limits Of Outsourced In-Store Networks

Australian out-of-home media company OOH!media is shutting down Reo, the retail media business it launched in 2022 to help retailers build and operate their own advertising networks. It’s a notable pullback in a segment widely touted as a major growth opportunity for both digital signage operators and retailers. The company will stop pursuing new retail …

Skechers Adds Proto Hologram Installation at Manhattan Beach Store

April 8, 2026 by John Berkovich

Skechers has installed a permanent Proto hologram system at its Manhattan Beach, California store, allowing shoppers to interact with a life-size digital version of brand ambassador Howie Mandel. One of the first permanent deployments of Proto’s transparent LCD-based technology in a footwear retail environment, the installation allows visitors to interact with the display, take a …

Salesforce Lobby dvLED Video Wall Gets Higher-Resolution Upgrade

April 7, 2026 by John Berkovich

Salesforce Lobby dvLED Video Wall Gets Higher-Resolution Upgrade

One of the most recognizable dvLED video walls in the digital signage industry has received a technology refresh. The installation — widely known as the “Salesforce waterfall” display — stretches 106 feet across the lobby of Salesforce West, the company’s high-rise at 50 Fremont Street in San Francisco. The massive screen became famous for lifelike …

Samsung Uses Art Basel Hong Kong To Showcase Art TVs And Digital Art Collection

April 7, 2026 by John Berkovich

Samsung Art Basel Hong Kong

Art Basel Hong Kong has become a showcase for Samsung’s “Art TV” concept, with the company using this year’s fair to demonstrate how high-end displays can turn digital artworks into home décor. At the 2026 edition of the fair, Samsung built an immersive “Samsung Art TV Lounge” that combined large-scale LED visuals with displays from …

Walmart Mexico Expands Vusion ESL Rollout Across Stores

April 1, 2026 by John Berkovich

Walmart Mexico Expands VusionGroup ESL Rollout Across Stores

Walmart Mexico is expanding its partnership with retail technology provider Vusiongroup, rolling out the company’s connected store platform and electronic shelf labels (ESLs) across additional stores nationwide. The deployment will include Walmart Express stores and Supercenters, extending an existing collaboration between the companies focused on digitizing shelf labeling and store operations. Vusion’s platform combines electronic …

OAAA Pushes “Video OoH” Label To Align DooH With Video Advertising

March 31, 2026 by John Berkovich

OAAA Pushes “Video OoH” Label To Align DooH With Video Advertising

The Out of Home Advertising Association of America (OAAA) has released a new guide that seeks to frame digital out-of-home as a form of video media, introducing the term Video Out-of-Home (VooH) to describe advertising delivered through digital signage networks. The document, titled The State of Video OOH Guide, is aimed at agencies and brand …

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