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Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities

Intersection Launches IRLX to Drive Experiential Brand Engagement in American Cities

Intersection has announced the launch of IRLX, a new experiential division designed to deepen brand engagement in public spaces across major U.S. cities. Building on Intersection’s long-standing presence in major American markets, IRLX blends digital storytelling, OoH scale, and live interaction to deliver immersive campaigns that go beyond traditional advertising. The division, Intersection says, will …

Vistar Media Partners with Acxiom to Add Audience Data to DSP

Vistar Media integrates Acxiom's consumer data in its DSP (Image: Vistar Media)

Vistar Media, since January part of T-Mobile Advertising Solutions, has partnered with Acxiom, the Interpublic Group (IPG)-owned customer intelligence company, to integrate Acxiom’s consumer data into Vistar’s demand-side platform (DSP). The integration provides advertisers with access to over 500 audience segments, encompassing demographics, financial behaviors, lifestyle interests, purchase activity, and life stage indicators. The data …

Yorktel Acquires Kinly, Merging into a 400-Million-Dollar Global Integrator

Yorktel and Kinly merge into one company. (Logos: Yorktel; Kinly)

US-based ProAV-Integrator York Telecom Corporation (Yorktel) is acquiring its European competitor Kinly. The latter, a specialist in enterprise collaboration, will be fully integrated into Yorktel. In 2024, the combined company generated about 400 million USD in revenue and employed 1,600 people across both sides of the Atlantic. It’s another deal between two private equity investors …

Report: Shell Will Close Volta, Ending One of the Biggest EV Charging/DooH Ventures

Volta DooH screens (Picture: Volta)

[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form] Hat tip to James Hercher from Adexchanger for this story. In 2023, fossil fuel giant Shell bought the EV charging and media business Volta. Now, according to Adexchanger, Shell will close the whole Volta unit, including the DooH media business. …

Zebra Technologies Acquires Elo Touch, Forming Promising Retail Tech Portfolio

Zebra Technologies Acquires Elo Touch (Logos: Zebra Technologies/Elo Touch Solutions)

Retail technology company Zebra Technologies is acquiring interactive screen provider Elo Touch Solutions for $1.3 billion. A definitive agreement for the acquisition has been signed. With complementary products and similar market launch strategies, Zebra and Elo intend to jointly offer a comprehensive portfolio for modern retail and other touch applications in the future. Zebra CEO …