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JC Decaux Expands Campaign Impact Measurement Tool Internationally

JCDecaux Expands Campaign Impact Measurement Tool Internationally

JC Decaux is rolling out its 360 Footprint measurement platform internationally, expanding a system designed to quantify the environmental, social, and economic impact of out-of-home advertising campaigns beyond traditional audience metrics. First piloted in France in 2021, the platform is positioned as a holistic assessment tool that evaluates campaign performance across multiple dimensions, including carbon …