Ocean Outdoor has added a 166 m² curved LED advertising display in London’s Leicester Square to its West End DooH portfolio. Called The Curve, the ClearLED display is joined by two existing portrait LED screens to provide 240 m² of digital advertising space.
UK DooH: Ocean Outdoor Adds 166 m² LED Screen in Leicester Square
Ocean Outdoor has launched The Curve, a new 166 square meter (1,787 square feet) large-format LED advertising screen in Leicester Square.
The ClearLED display measures 17.28 meters wide by 9.6 meters high (56.7 feet by 31.5 feet) and has a 4.4 mm pixel pitch. It is flanked by two existing portrait LED displays, each measuring 2.88 meters wide by 12.8 meters high (9.4 feet by 42 feet).
Together, the three displays provide approximately 240 square meters (2,583 square feet) for activations. Because Leicester Square has heritage status, full-motion and 3D content on The Curve will be limited to film premieres and selected cultural, community and charity events.
Behind Curved Glass
The Curve overlooks the pedestrian route into Leicester Square from Charing Cross Road and is integrated behind curved glazing in the facade of a building owned by West End property company Soho Estates.
“In the heart of one of the world’s most famous entertainment districts, The Curve gives brands a presence surrounded by theatreland and some of the UK’s biggest red carpet moments,” said Ocean Outdoor UK CEO Nick Shaw.
Ocean says Leicester Square attracts more than 2.5 million visitors per week. The area hosts more than 50 red carpet film premieres annually, while Leicester Square Underground station records approximately 40 million entries and exits each year.
Big Brother Nearby
The Curve expands Ocean Outdoor’s London portfolio. Its big brother, the Piccadilly Lights, is just a few minutes’ walk away.
In September 2026, Ocean Outdoor and landlord Landsec paired the 783.5-square-meter (8,433-square-foot) with The Venue, a three-floor experiential space directly beneath it.