The distributor has promoted Jane Tran and Liz Wheeler while appointing James Salter as vice president of vendor marketing. The leadership changes come as Almo Pro AV increases its focus on digital capabilities, marketing and business development.
Appointments: Almo Pro AV Expands Leadership Team
Almo Pro AV has expanded its leadership team with two internal promotions and one executive appointment as the North American Pro AV distributor invests in its marketing, business development and digital capabilities.
Jane Tran has been promoted to vice president of growth marketing, Liz Wheeler to director of business development, and James Salter has joined the company as vice president of vendor marketing.
Tran, who has nearly 20 years of experience in marketing and technology, leads Almo Pro AV’s growth marketing strategy, including demand generation and digital marketing initiatives designed to attract new customers and strengthen existing relationships.
Wheeler, who has been with Almo Pro AV for more than a decade, leads a team of business development managers and works with manufacturer partners, sales leadership and other stakeholders to develop business opportunities across the channel.
Salter brings more than 20 years of Pro AV and technology industry experience and will lead Almo Pro AV’s vendor marketing group. He previously held roles with Microsoft, AVer and Canon and has experience spanning Pro AV, cloud technology, cybersecurity, IoT and enterprise software.
Dan Smith, executive vice president at Almo Pro AV, said the appointments complement the firm’s investments in digital infrastructure, communications platforms and data-driven capabilities.
“Technology alone doesn’t drive growth,” Smith said. “It takes talented people who understand the market and know our partners who can turn those investments into meaningful programs and results.”