We went on a virtual tour through the halls of ISE 2025 and sorted out the most important exhibitors along with key information on the showfloor.
ISE 2025 will once again bring together professionals from the digital signage industry and all areas of AV. This article will guide you through the halls, highlight key exhibitors, and some changes you can expect this year.
![Floorplan for ISE 2025 (Image: ISE)](https://invidis.com/wp-content/uploads/2025/01/2025-ise-hallenplan-800x500.jpg?_t=1738156931)
More space for collaboration and education
The “Unified Communication (UC) & Education Tech” area previously occupied only half of Hall 2, but this year, ISE has expanded it into Hall 1. Here, workplace solutions provider Ricoh has set up shop, along with several Chinese exhibitors. Sticking out like a sore thumb in the list is Austrian luxury TV manufacturer C Seed. Anyone who wants to see the ebony version of C Seed’s 200,000 dollar MicroLED TV, which unfolds from the floor in 60 seconds, will be happy to find it here.
Most of the better-known collaboration and smart home solution providers are still located in Hall 2: Google, Microsoft and Zoom are presenting their Chrome, Meet, Teams, and Zoom Rooms empires here. There’s always a bit of signage too – especially at Google’s booth, where the latest Chromeboxes will be displayed. Appspace, digital signage CMS provider specializing in the workplace, has its booth opposite Microsoft.
![Google booth at ISE 2024 (Photo: invidis)](https://invidis.com/wp-content/uploads/2024/02/2024-01-BCN-ISE-Google-1-840x473.jpg?_t=1738157181)
However, the majority of the UC area is hardware-dominated, with manufacturers such as Iiyama, Logitech, and Barco. Moka Technology, which belongs to TLC, can be found in the far corner of the hall, but will be showing the first digital signage screens with Brightsign Built-in.
The residential and smart home area, along with industry association CEDIA, will occupy the second part of Hall 2.
Free ISE entry with invidis
As an invidis reader, you will receive a free ticket for the ISE 2025 exhibition area. Simply use the code ISE2025invidis when registering.
The main stage of the show
Hall 3 is where things get really interesting – and visually exciting: the largest hall at ISE is home to all the major visual solution providers: From all-rounders like Samsung, LG, PPDS (Philips), and Sharp, alongside projection specialists like Panasonic and Epson. Key LED suppliers, including Absen, Unilumin, and ROE, are also present. At Dynascan, visitors can explore the latest outdoor display systems, such as a 75-inch e-paper-based kiosk.
Rental AV provider Lang AG has one of the most exciting stands in Hall 3, showcasing the latest LED technologies, event drones, and more. The industry association Avixa also has a strong presence with its “Xchange Live” stand, hosting themed interactive sessions all throughout the four days of the show, along with a dedicated Member Lounge.
Hall 4: Signage in abundance
This year, digital signage is moving from Hall 6 to Hall 4. At the entrance, visitors will be welcomed by Brightsign’s media players—the purple boxes powering nearly two million digital signage touchpoints worldwide. This year, the mediaplayer market leader will also focus on its “built-in” SoC.
![Brightsign at ISE 2024 (Image: BrightSign)](https://invidis.com/wp-content/uploads/2025/01/2024_ise_brightsign-840x473.jpg?_t=1738157560)
Most of the digital signage CMS providers coming to ISE will also be exhibiting in Hall 4. The hall will also feature specialists like sensor expert Nexmosphere, ESL manufacturer Solum, and Wi-Charge, the pioneer of infrared power supply for signage displays. Outdoor display provider Boldvu, formerly an LG joint venture, will also have a presence.
Hall 5 will house another “Multi-Technology” area, where software and hardware manufacturers from various sectors will exhibit. From the digital signage industry, CMS providers like Uniguest and Wallboard, along with LED provider Vanguard, will be present.
Where it’ll be roaring and shining
Halls 7 and 8 will be bright and loud: The “Lighting & Staging” and “Audio” areas are located at the back of Fira.Hall 8.0 will be even louder, as it houses the Audio Demo Rooms. One floor above, in Hall 8.1, ISE’s newest zone features multiple themed areas, including the Discovery Zone, the Robotics and Drone Area, the E-Sports Arena, and the Avixa TV Studio.
![Avixa TV at ISE 2024 (Image: AVIXA)](https://invidis.com/wp-content/uploads/2025/01/ise_2024_avixa-tv-840x473.jpg?_t=1738157477)
Start-up zone in the Innovation Park
The Innovation Park is located in the corridor between Halls 3 and 6, where start-ups and first-time exhibitors present their solutions on smaller booths. This area also features a pitching stage, where start-ups pitch to investors in the afternoons, as well as a match-making area for investors and start-ups.
Conference rooms on the upper floor
Most of the conferences, summits and themed tracks at ISE take place on the upper floor of Fira. The Digital Signage Summit ISE on Wednesday, February 5, will again be held in room CC5 – between Hall 3 and Hall 5. The Retail Track with invidis one day later will take place in the same room.