The content program of ISE 2025 has a lot in store for digital signage providers and buyers: During the Retail Track, invidis and other experts will showcase the most innovative store concepts and the latest advancements in retail technology.
The retail sector is one of the five focal points of ISE 2025. With the trend of stores becoming little experience hubs, retail is an innovative field for AV and digital signage providers. As a result, retailers are among the most important end customer visiting ISE.
The Retail Track, held on Thursday, February 6, features a mix of presentations and panel discussions about effective store concepts. It highlights the role of digital signage in enhancing the customer journey, explores retail media as an additional revenue source, and delves into performance-based technology concepts.
Tickets & Prices
Access to Retail Track is available with the ISE Day Pass, which includes entry to all summits and tracks on the day for €440. The ISE All Conference Pass gives you unlimited access to all summits, tracks and conferences at the show.
The tickets can be added to the shopping cart on the ISE website after the initial registration.
Like last year, the Retail Track program is put together by invidis. The two invidis experts Florian Rotberg and Stefan Schieker will complement the program with their keynote and a guide to the digital signage and retail tech highlights at ISE. Alongside the Retail Track, there will also be dedicated tracks on AI, sustainability, audio, and cybersecurity.
On the day before: the Digital Signage Summit
On Wednesday, February 5, invidis will also be holding the Digital Signage Summit (DSS). This event focuses on digital signage trends and challenges across various vertical markets. It will also feature a comprehensive market overview and a forecast for 2025.
Here is the full program:
10:30 invidis Keynote – Coolest Stores
To kick things off, Florian Rotberg and Stefan Schieker from invidis will present some of the coolest store concepts that have recently opened worldwide. The focus will be on customer experience, retail design, and the role of digital signage in the customer journey.
- Florian Rotberg, Managing Director – invidis
- Stefan Schieker, Partner – invidis
11:00 Customer Experience Design
This panel will discuss ideas, concepts, and strategies that retailers can use to improve the customer experience in brick-and-mortar retail and beyond. Proven design strategies from Barcelona and around the world will be presented and discussed.
- Stefan Schieker, Partner – invidis
- Michael Luck Schneider , CEO & Director of Media Architecture – Volvox Lab
- Daniela Caravaggi, Group Customer Experience Manager – M-Cube
- Filipe Ho, Global Strategic Partnerships Lead (Digital Signage, Kiosk & Payments) – Google
11:20 Real-Time Visuals and Retail: A Case Study in Creative Innovation
Learn how the Johnnie Walker experience in Edinburgh uses cutting-edge technology to transform a brand into an interactive experience. Nils Pormman explains how innovative solutions are redefining group dynamics, customer interaction, and scalability in public spaces.
- Nils Porrmann, Director of Content Workflows – Dandelion + Burdock
- Laura Frank, Executive Director – Framework
11:50 Retail Media
The panel will examine the boom in DooH and retail media networks as a response to stagnating advertising markets in TV and online. It will discuss how retailers can monetize their in-store traffic, benefit from DooH’s visibility in public spaces and retail media’s real-time data, and the risks this poses to existing business models.
- Andrew Hamblin, Chief Revenue Officer – LDSK
- Leonardo Assad, Director – Iberia & LATAM – Framen
- Florian Rotberg, Managing Director – invidis
12:10 Digital Signage Content
The content panel is about how digital signage content with LED, LCD, and projection can inspire and turn buyers into fans. Content creators will present and discuss the best approaches for captivating content.
- Ignasi Call, CEO – Instronic
- Pol Rosset, CEO and Cofounder – Windowsight
- Thibaut Duverneix, CEO, Executive Creative Director – Gentilhomme
- Stefan Schieker, Partner – invidis
12:30 Barcelona Retail Meets Global Best Practice
- Ignacio Alonso Junquera, CMSO & Strategy – Trison Group
- Núria Pocino, Global Marketing, Communication & Image Director – Cottet
- Emilie Page, Retail Director – ISDIN
- Florian Rotberg, Managing Director – invidis
12:50 From Ambience to Performance
Many digital signage offerings aim to provide an immersive experience – but often lack the call to action. This panel discusses how content can lead to measurable success.
- Monika Lindquist, Group Chief Marketing Officer – Vertiseit Group
- Loek Wermenbol, Retail Strategy Director – First Impression audiovisual
- Tamara Bebb, CEO – Spectrio
- Jeffrey Weitzman, Managing Director – Navori Labs
- Stefan Schieker, Partner – invidis
13:10 The Future of Audiovisual Applications in Retail
Audiovisual technologies are revolutionizing retail through immersive experiences, interactive displays, and holograms. The panel will show how these innovations connect physical and virtual spaces and enable personalized shopping experiences.
- Aleix Fernandez, Founder and CO-CEO – Onionlab
- Carles Giner, Co-Founder – Newtonlab Space
13:30 The Practical Guide to Digital Signage & Retail Technology at ISE
invidis gives an overview of the latest hardware and software trends on the ISE showfloor and where to find them.
- Florian Rotberg, Managing Director – invidis
- Stefan Schieker, Partner – invidis