The digital signage industry is consolidating fast—Navori Labs aims to rise to the top, backed by Maguar Capital. With fierce competition ahead, the race for one million licenses is on.
The expected consolidation of the digital signage industry is gradually gaining momentum among software providers. Full-service providers such as Uniguest, Spectrio and Stratacache have acquired and integrated a number of software providers in recent years. Meanwhile, hundreds of new players have entered the market, and with cloud-native microservices, the barrier to entry for a “good-enough” CMS is lower than ever. However, most of these newcomers fail because they don’t fully understand the requirements of end customers. Additionally, the more than one hundred different hardware platforms in the digital signage industry introduce a level of complexity that is often underestimated by new entrants.
Alongside Scala, Navori Labs is a pioneer in the digital signage CMS market. The Swiss company drives innovation without seeking attention, often making it an underestimated player in the industry. Navori Labs is primarily known for its long-tail single license business and white-label solutions from its early days. While thriving internationally, the company maintains a more modest footprint in its home market.
Navori Labs and Maguar Capital at DSS ISE
Jeffrey Weitzman and the investors from Maguar Capital will be available to answer questions from the professional audience at the DSS ISE, which will take place on Wednesday, February 5, 2025.
With our reader code BBVUAMNT you will receive your DSS ISE ticket with a 30 percent discount.
Today, Navori Labs is well-positioned with sales in the double-digit millions and with more than three-quarters of a million active licenses in 150 countries. The company supports a wide range of hardware platforms, from Windows and SOCs from major display providers to Android. Navori Labs is also one of the first major ISVs to run on Google Chrome OS.
Now, 26 years after its founding, Navori Labs has a new main shareholder in Maguar Capital. The company is entering a new phase focused on expansion and global acquisitions. “Size matters” in the platform business, and Navori Labs aims to quickly expand its role as a leading provider. The first milestone — one million active licenses — should be reached soon. With strong competition from companies like Stratacache and Samsung, it will be interesting to see how Navori Labs, as the only pure-play ISV, can position itself at the top. For many smaller ISVs, it’s becoming increasingly difficult to stay competitive, as achieving stronger cybersecurity, AI capabilities, and certifications requires a large installed base.
