The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World.
There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint (also based in KC).
Category – Point of Sale (content budget of $10,000 or more)
- Gold: McCormick – Guess That Spice, submitted by 5th Screen Digital Services and HP
- Silver: Sprint – Green Mountain Bike LCD, submitted by Two West
- Bronze: Sprint Studio Holiday Grand Moment, submitted by Two West
- Honorable Mention: McCormick – Flavor Print, submitted by 5th Screen Digital Services and HP
Category – Point of Sale (content budget less than $10,000)
- Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
- Silver: Sprint – Need For Speed EVO 3D LCD, submitted by Two West
- Bronze: Cedar Fair – Digital Menu Board Optimization, submitted by Allure Global Solutions
Category – Point of Wait ($10,000 or more)
- Gold: BBVA Flagship, submitted by John Ryan
- Silver: Sprint – Trail of Destruction, submitted by Two West
- Bronze: Sprint – Buyback Virtual Queue, submitted by Two West
- Honorable Mention: Loews Don CeSar Hotel – Concierge Board, submitted by JANUS Displays
Category – Point of Wait (less than $10,000)
- Gold: Sprint – Total Equipment Protection, submitted by Two West
- Silver: Family Dental Care, submitted by Digital Clinic
Category – Point of Transit ($10,000 or more)
- Gold: Monterey Bay Aquarium – 150 Feet of Awesome, submitted by Inwindow Outdoor
- Silver: Tesco – The UK’s First Interactive Virtual Grocery Store, submitted by Monster Media
- Bronze: McCarran International Airport Digital Signage, submitted by Four Winds Interactive
The Judges:
- Michael Chase of St. Joseph Content
- Paul Flanigan of Pro-Motion Technology Group,
- Pat Hellberg of The Preset Group
- Jim Kealy of 2hemispheres
- Keith Kelsen of 5th Screen
- Anne White of HypeHouse
There was not a particularly big pile of entries — less than 50, like last year — which I always find strange. The companies that do enter (and win) get a LOT of mileage out of the marketing of being a “winner” for a pretty nominal amount of investment and effort.