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Strategy (Seite 51)

Strategy

Seneca Touts $250 Solid State, 1080P, 60 Frames Windows Box Out Next Month

December 13, 2016 by Dave Haynes

Rob Suffoletta from Seneca came up to Toronto from Buffalo last week for some meetings and to catch the DSE mixer. We pre-gamed a beer before the actual mixer, and he pulled a gadget out of his briefcase he wanted to show me. The specialty PC company, which is owned by distribution giant Arrow, makes a …

Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square

December 12, 2016 by Dave Haynes

The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the Christmas shopping line-up outside of a Kate Spade outlet store – did a massive takeover last night of many of the LED boards in Times Squares to hype the movie and the trailer. …

Aussie Beauty Retailer MECCA Brands Opening “Connected” Stores

December 9, 2016 by Dave Haynes

The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? single landscape display. There is also …

In Digital Signage, Bigger Is Not Always The Answer

December 9, 2016 by sixteenninewpadmin

Guest Post: Jørn Olsen, Pronto TV I used to have an old wooden boat that I would spend a lot of time maintaining and polishing every autumn, to be ready for the next summer. Every year, my “boat-neighbors” swapped their boats to something a little bigger than last season. Instead of changing my boat every year, …

10 Questions To Ask When Buying Digital Signage Software

December 8, 2016 by Bryan Crotaz

Guest Post: Trey Hicks, Visix So, your organization is considering a digital signage system, and you’ve been tasked with gathering info. Where to start? It’s a massive market and getting bigger all the time. Just typing in the term “digital signage” into Google results in 14 million results, and there are an awful lot of …

Forget Self-Checkout – Amazon Opens Checkout-Free Store In Seattle

December 5, 2016 by Dave Haynes

Amazon has opened what amounts to a neighborhood grocery near its Seattle headquarters that totally eliminates checkouts and cash registers, allowing people to walk in, grab what they want, and leave – the purchases all tracked through shopper smartphones and the cloud. The 1,800 sq. ft.Amazon Go store is now open as a test for …

NBA Fan Zone Virtual Bobble Heads Find Their Way To OKC Highway Billboard

December 1, 2016 by Dave Haynes

The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool: Fans make their personal, albeit virtual bobbleheads; A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important …

Convergent Wins Solutions Provider Deal For Nascent, US-Wide Digital OOH Network

November 30, 2016 by Dave Haynes

A reworked Convergent is starting to get some traction with its premise of being a Digital Signage as a Service (DSaaS) provider, announcing a deal today to provide the software and services behind something called the ReachMeTV Entertainment Network. The Atlanta-based solutions provider, which has undergone some big management shuffles and ownership changes in recent years, is …

Projects: Big Digital Experiences Now Greet Visitors To US Bank’s LA Skyline Deck

November 30, 2016 by Dave Haynes

You can go up to the 69th and 70th floors of the US Bank Tower in LA to get a 360-degree view of that city, looking west to the beaches and ocean and the mountains beyond the city’s basin. To get up there, you first stop at the 54th floor, and that’s where a new …

The Dawn Of Digital Signage For The Dead

November 29, 2016 by Dave Haynes

Hat tip to Gary Kayye for writing about this recently … What if a service at a funeral home wasn’t a dark, deeply uncomfortable experience most people just wanted to get through? What if it was more of a celebration – that used technology to tell the story of a loved one’s life? That’s the premise behind …

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