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Stratacache (Seite 2)

Stratacache

STRATACACHE Adds European Retail Services Capabilities Via Acquisition of German Firm MasterPoint

June 4, 2024 by Dave Haynes

STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in digital signage systems integration, operation and field services. The Dayton, Ohio solutions company has acquired MasterPoint, giving the company an experienced team of project managers, technicians, engineers and installers to work …

PRN Expands Retail Media Networks Activities To Europe

May 23, 2024 by Dave Haynes

PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …

Scala Gets Healthy Crowd For Its Retail Media Networks Day In London

April 23, 2024 by Dave Haynes

It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail Technology Show that starts tomorrow. The What’s in Store for Retail Media Networks is a UK spin on a retail media network-focused one-day conference that Scala’s parent company STRATACACHE did ahead …

Scala Staging Retail Media Networks Conference Ahead Of Next Week’s Retail Tech Show In London

April 17, 2024 by Dave Haynes

STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail tech show in New York, so now the company is doing the same thing next week in London. Scala, which is owned by STRATACACHE and has higher brand recognition across the …

Redeveloping JFK T4 Adds Big Range Of Useful Screens To Guide, Inform Passengers

March 22, 2024 by Dave Haynes

The redeveloping Terminal 4 at New York’s JFK Airport has switched on some of the new digital display components designed to improve passenger experiences, and the focus appears to be heavily, and happily, on helping travellers navigate the process and place. There are a pair of 285-foot continuous LED video walls, and another 120-foot wall, …

STRATACACHE Now Driving More Than 100K Digital Drive-Thru Screens; Expects To Double That In Year

January 23, 2024 by Dave Haynes

The digital signage solutions provider STRATACACHE hit a big milestone recently, with more than 100,000 digital drive-thru displays running off its software and hardware, including outdoor displays from the company’s own final assembly facility in Ohio. The Dayton, OH company says its AMP software, Spectra media players and Elevate outdoor display enclosure solutions for the …

PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks

January 18, 2024 by Dave Haynes

I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what the programatic people are going on and on about. But once in a while one of these announcements is kind of interesting because of who is involved – in this case …

STRATACACHE, Scala Push Deeper Into Retail With New Ordering And Checkouts Capabilities

January 16, 2024 by Dave Haynes

The long-running digital signage software platform Scala has been focused in recent years on retail as its main vertical – and that’s even more the case now with the launch of what’s been called Scala Commerce. It’s a suite of in-store consumer self-service and service automation platforms tuned specifically to the retail, hospitality and closely-related …

First NRF Retail Media Networks Conference Draws NYC Weekend Crowd Of 400+

January 15, 2024 by Dave Haynes

There has been a hell of a lot of hype and discussion around retail media networks, but also quite a bit of skepticism about how much of that interest and activity applies to in-store screens, versus retail media on mobile, social and web. An event this weekend in New York, a day ahead of the …

NRF’s Big Show In January Now Preceded By Full-Day Retail Media Networks Conference

December 19, 2023 by Dave Haynes

Discussion of retail media networks has really accelerated in the past year or so, and while a lot of that discussion has been much more about online and mobile, in-store displays are also getting a lot more attention as being part of the marketing mix. There’s enough noise about the topic that the National Retail …

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