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Research

Digital Signage Business Climate Index For Q3 Finds Big Players Growing While Smaller Firms May Be Struggling

November 22, 2024 by Dave Haynes

German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual sales are just poking along. The Q3 invidis Digital Signage Business Climate Index (DBCI) shows increasing optimism among industry participants. The status quo index rose from 29.29 to 42.89 in Q3, …

LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource

October 8, 2024 by Dave Haynes

The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than 6% in 2023 and hit sales of $9.0 billion. In a summary of the report, Futuresource says the APAC region (including China), is the most active market, representing almost two-thirds of …

Physical Stores Next Big Canvas For Media: Acosta Group Research

September 27, 2024 by Dave Haynes

While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …

Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences

September 20, 2024 by Dave Haynes

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …

MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research

September 3, 2024 by Dave Haynes

TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …

Pro AV Sector Growing Globally At 6.1%, With The Entertainment And Experience Sector Having The Biggest Impact

August 21, 2024 by Dave Haynes

Revenue in the Pro AV sector is seeing a healthy 6.1% growth rate in 2024, though it is down just a tad from 2023 numbers, according to AVIXA’s 2024 Industry Outlook and Trends Analysis (IOTA). Revenue is forecasted to be $325 billion in 2024, up from grow from $306.4 billion in 2023, when revenues were …

DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC

August 14, 2024 by Dave Haynes

Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …

Demand Appears To Have Dried Up For Large Commercial OLED Displays – Omdia Research Report

July 25, 2024 by Dave Haynes

Demand for OLED displays used for tablets and laptops has spiked this year, but the use of very large OLEDs as public information displays (aka digital signage) has all but evaporated, according to an analysis from the research firm Omdia. Overall, Omdia’s latest Large Area Display Market Tracker for 1Q24 says shipments of large-area OLEDs sized …

Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions

July 12, 2024 by Dave Haynes

A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …

Boosted In-Store Digital Experiences Key To Future Retailing: Survey

July 3, 2024 by Dave Haynes

First spotted in AV Interactive … London-based it services and consulting firm Aura – through its retail experiences brand Aura Futures – as published results of a survey that suggest many retail decision-makers see richer, digitally-driven in-store experiences as a means to counteract declining foot traffic counts. The survey, run in April 2024, involved 301 …

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