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Programmatic (Seite 3)

Programmatic

Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads

June 1, 2022 by Dave Haynes

A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign Ads. Started in Montreal, like Broadsign, Campsite was a programmatic digital out of home (pDOOH) demand side platform. Focused at first on the domestic market, Campsite also has reach now into …

Broadsign, DOOHX Partner On New Online Courses Intended To Demystify The Very Mystifying World Of Digital Out Of Home

October 7, 2021 by Dave Haynes

Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep me busy; Digital OOH is very much a distinct thing – an advertising medium and separate ecosystem that uses digital signage technologies; I can’t always figure out WTF these companies are …

Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion

July 12, 2021 by Dave Haynes

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner …

Captivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP

February 16, 2021 by Dave Haynes

One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded …

Cineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms

January 6, 2021 by Dave Haynes

The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic demand-side ad placement platforms. The intent of what is a broad integration is to enable media planners and brand clients to use workflows and platforms they are …

Hivestack Gets $10M Infusion From Quebec Gov’t Investment Wing

August 11, 2020 by Dave Haynes

Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial government, Investissement Québec (IQ). The funding enables Hivestack to expand its workforce locally and globally, with a focus on R&D. Hivestack is the software platform that was NOT part of …

DSE 2020 Booth Preview: Adomni Showing How DOOH Networks Can Max Out Sold Inventory

February 24, 2020 by Dave Haynes

Adomni

DSE Booth Preview: Adomni, Booths 1118, M1 Why do people going to DSE need to put your company on their Must See list of booths? Adomni’s award-winning technology provides an easy to use, self-service online platform for digital screen owners to list their unsold advertising inventory for programmatic purchase and get incremental revenue. What is …

Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform

November 5, 2019 by Dave Haynes

DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal company’s programmatic supply-side platform Reach. The integration means Reach’s inventory now exceeds 35,000 screens across the U.S. Clear Channel’s installed base includes 1,600 digital bulletins, posters, spectaculars and transit shelters …

Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once

May 27, 2019 by Dave Haynes

Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Spots were booked using’s Adomni’s online buying …

Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform

June 13, 2018 by Dave Haynes

Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. My sense, however, is that when …

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