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Programmatic

Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators

DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated Systems Europe. The new software, says the Montreal company, “gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments.” Broadsign …

Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies

A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …

Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys

Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing multiple supply-side ad platforms to bid on ad slots. Broadsign Reach Header Bidder, the company says, “enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather …