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DSE 2023 Mixer Sponsor Profiles: Spectrio Seamlessly Merging Digital Signage Software, Analytics And Compelling Content

December 1, 2023 by Dave Haynes

The annual Sixteen:Nine networking mixer at DSE is back, set for this coming Sunday night in Las Vegas. It’s sold out, as usual, with 400 registered and about 350 or so Digital Signage Experience attendees showing up for drinks, nibblies and lots of conversations and introductions. The event happens because of the terrific support of sponsors who …

Spectrio Acquires inReality, Adding AI-Driven Venue Analytics To Solution Stack

July 11, 2023 by Dave Haynes

The Tampa-based digital signage software and solutions firm Spectrio has added to its solution stack with the acquisition of inReality, an Atlanta-area company that does audience engagement and analytics. Disclaimer – Spectrio acquired and now publishes Sixteen:Nine. From the announcement: Spectrio, one of the nation’s leading providers of comprehensive digital signage systems, has broadened an …

How Analytics Tools Can Give Digital Signage Networks Superpowers

July 7, 2023 by Dave Haynes

Low-cost sensors and easily shared and integrated data sources are taking much of the guesswork out of on-premises digital signage, making it possible to finally realize a long-held goal of putting the right messages on the right screens at just the right times. But analytics platforms that characterize audiences and venues are not just about …

Paving The Path To Smart Retail Media – Building On A Future Foundation

June 21, 2021 by Dave Haynes

Guest Post: Laura Davis-Taylor, inReality Embracing the store as a valid media channel is finally coming of age, and our industry is at a crossroads: build it on the principles of the past, or pivot to position it for maximum value, profit and cross-channel value. The religious debate at hand is if the model to …

Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens

April 8, 2021 by Dave Haynes

That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its way into physical stores through tie-ups like a new one between a pair of digital signage-focused tech firms. Madrid-based Ladorian, which has a software solution specializing in personalized data-driven messaging in …

InReality Launches Online Learning Center For COVID-Driven Safe Space Solutions

October 23, 2020 by Dave Haynes

The Atlanta-based venue analytics software firm InReality sees an opportunity for mashing up technologies to create Safe Spaces, and has developed solutions and advisory website that explains the hows and whys of doing that. The intent is to get beyond the pure gadgetry of devices used for things like temperature screening, and build a broader …

More Digital Signage Solutions Companies Coming Up With Tech For Pandemic Measures

April 29, 2020 by Dave Haynes

More digital signage companies are betting technology investments in the next few months will be built around pandemic measures, and marketing products that see are solutions to mostly new problems. The Connecticut-based solutions provider Reality Interactive – more known for interactive in retail – has started touting a thermal scanner/screen product aimed at providing access …

Laura Davis-Taylor Joins InReality As Analytics’ Firm’s Chief Strategy Officer

January 24, 2020 by Dave Haynes

LDT

Anyone who knows Laura Davis-Taylor knows she is passionate about retail and particularly about technologies that can do the kind of measurement that provides conclusive measurement on whether whatever’s being done in-store is actually working. She’s been trying to do that first-hand, lately, through something called the Living Retail Lab – a unique store in …

Cenique Merges Under InReality Brand

May 8, 2017 by Dave Haynes

Hong Kong-based Cenique Infotainment Group has formally merged with ADVIA Partners, a strategic consulting firm and InReality, an Atlanta-based agency, in a company that now rolls up under the brand InReality. I know Cenique as a Charlotte, NC company that has a variety of digital signage software applications, as well as Android signage players, but …

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