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T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint

The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the portfolio of T-Mobile’s “fast-growing advertising technology business.” Octopus’s rideshare network enables brands, says T-Mobile in PR about the deal, “to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. …

John McCauley Relates How Velocity – An IT Managed Services – Found Its Way Into Running And Selling Digital OOH Networks

More and more traditional integrators and IT services companies are finding their way into the digital signage industry, but I can’t recall seeing one of them getting seriously into the media side of business … until now. A well-established IT managed services company based near Toledo, Ohio – called Velocity – is not only providing …