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BroadSign

Broadsign Acquires DOOH Software Rival, And Neighbour, Ayuda

April 23, 2019 by Dave Haynes

There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. They serve the same kinds of clients but in different ways …

What Kind Of Digital Signage Player Should I Use?

April 9, 2019 by sixteenninewpadmin

Guest Post: Rob Côté, Broadsign When it comes to choosing a digital signage player, most network operators will go with a PC running Windows or Linux, but it’s not the only choice out there. Android boxes, Chrome OS, and systems on a chip (Soc) have all come into their own as platforms in recent years. …

DSE 2019 Booth Previews: Broadsign Shows How Solution Streamlines Doing Digital Out Of Home

March 21, 2019 by Dave Haynes

Broadsign – DSE Booth Number 2022 Why do people going to DSE need to put your company on their must-see list of booths? DSE is one of the best opportunities for visitors to get face-to-face time with our product people and really dig into all the ways we’ve been expanding out platform. We’ll have several demo stations …

Broadsign Wins 6,000 Screen Deal With Grocery-Focused Starlite Media

March 14, 2019 by Dave Haynes

Broadsign has announced a very nice deal – at least in terms of scale – to steadily convert Starlite Media’s 6,000 static outdoor ad displays to free-standing digital units, and run them using Broadsign’s data-centric CMS and programmatic ad buy/target capabilities. Starlite Media is described as having a footprint “throughout prime in-person transaction areas in …

Broadsign Up To 130 People, But Hiring 30 More; Grew 30% In 2018

February 28, 2019 by Dave Haynes

There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. Among the tidbits and things I kinda sorta mostly knew: Montreal-based Broadsign now has 130 people and …

How HTML5 Can Up Your Digital Out-Of-Home Game

February 22, 2019 by sixteenninewpadmin

Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? By creating an exciting, eye-catching and contextual digital …

Broadsign Puts Ad Supply On Adomni’s Demand-Side Media Buying Platform

January 23, 2019 by Dave Haynes

Las Vegas-based demand side digital OOH media platform Adomni has struck a partnership with Montreal-based and DOOH-focused software shop Broadsign to make the latter’s end-users 33,000-plus screens available to buy online. The Broadsign Reach supply-side platform (SSP) is now seamlessly integrated into Adomni’s demand-side platform (DSP), says a press release. “It was a natural choice for us to partner …

Understanding Programmatic Digital Out Of Home In One Easy Post

October 25, 2018 by sixteenninewpadmin

Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. Unfortunately, not everyone understands how this model works …

Data-driven DOOH Campaign Targets Ads To Peak Traffic Times For Specific Vehicle Types

May 2, 2018 by Dave Haynes

Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going into how live data is being used to fine-tune targeted digital OOH advertising. The most interesting of them is a campaign for Peugeot to promote its corporate minivans with SMBs and …

Broadsign To Drive 500 Digital OOH Screens Across Westfield’s U.S. Mall Network

March 13, 2018 by Dave Haynes

Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. The full Broadsign software mix will be used to drive screens designed and managed by Esprit Digital. That means Broadsign Control to automate the delivery of targeted and contextual messaging and ads, Broadsign Direct to help Westfield’s brand ventures team more …

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