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AI (Seite 10)

AI

Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium

April 1, 2021 by Dave Haynes

The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da …

Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging

March 24, 2021 by Dave Haynes

Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. The retailer is using the computer vision firm Advertima to shape content on two screens per store, …

Feeding The Content Beast With “Machine-Generated Creative”

March 17, 2021 by Dave Haynes

Feeding the content beast – steadily dealing with the insatiable appetite of a digital signage network – has been an issue for as long as the industry has been around, and one that’s still not really solved. Data integration capabilities, scripting and presentation tools like HTML5 have made it possible to automate some messaging, which …

Jerome Moeri On Navori Developing Its Own AI Analytics Add-On To CMS

February 24, 2021 by Dave Haynes

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Switzerland’s Navori is among the most enduring and respected firms on the software side of the digital signage industry – widely used globally and known for being an early adopter of emerging technologies. You are currently viewing a placeholder content from Default. To access the actual content, …

AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r

February 23, 2021 by Dave Haynes

Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its sister company MATRIX Labs represents an opportunity to get into technologies that have exponential growth trajectories. The total addressable market for AI software alone is projected at close to $40B …

Navori Debuts Built-In-House, AI-Based Audience Measurement Platform

February 23, 2021 by Dave Haynes

The Swiss CMS software firm Navori has taken the interesting step of developing its own AI-driven audience measurement software, pairing it with the company’s long-established digital signage CMS software. Called Aquaji, an computer vision-based marketing analytics software is aimed at the retail and QSR sectors, and for digital out-of-home advertising networks. As with the third-party computer vision toolsets already in …

DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics

January 18, 2021 by Dave Haynes

My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. Vertical Impression, …

Intuiface, Sightcorp Partner On Shopper Analytics And Real Time Interactive Content Bundle

November 25, 2020 by Dave Haynes

French interactive software firm Intuiface and the Dutch computer vision firm Sightcorp have announced a partnership that integrates technologies and results in a bundled toolkit designed to simplify things like shopper analytics and real-time content triggering to screens. The partnership involves the integration of Amsterdam-based Sightcorp’s DeepSight Toolkit with Intuiface to enable, says PR, both …

Google AI Researchers Demo System That Auto-Generates Video Spots From Web Pages

November 5, 2020 by Dave Haynes

Researchers at Google have started showing off demos of an AI system that mines and converts a web page into a short video, known as URL2Video. The system uses AI to extract the visuals and design styles – including fonts, colours, and layouts – and generate a decent-looking, albeit simplistic, video spot from it. The …

Canada’s Privacy Commissioner Takes Shopping Mall Operator To Task Over Video Analytics, And It’s Just Stupid

October 30, 2020 by Dave Haynes

A bit of a shitstorm has spun up here in Canada over “news” Thursday that a major shopping center chain had been using computer vision in its malls to get a handle on shopper demographics, somehow threatening privacy in the process. A report from Canada’s privacy commissioner says Cadillac Fairview – which owns and runs …

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