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DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market

August 9, 2023 by Dave Haynes

Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the challenges of a land-grab strategy in a hyper-competitive part of the digital OOH landscape. LA-based Loop Media – which puts set-top box media players into spaces like bars, restaurants and C-stores …

Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns

August 8, 2023 by Dave Haynes

The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home advertising, and provide campaign planning strategies and operational best practices, The paper – “Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH” – is a free download that …

Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO

August 1, 2023 by Dave Haynes

The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for the first time, and that’s with just a 5.1% slice of the global media pie. The number was up from 4.7% in 2022, but has not yet caught up with a …

Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market

July 28, 2023 by Dave Haynes

The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution for the media companies operating in the APAC region. Hivestack says its new verified impression multiplier methodology provides a turnkey, trusted solution for media owners across the Asia-Pacific region. “Independently backed …

That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square

July 19, 2023 by Dave Haynes

That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician Post Malone did a surprise dinner-hour concert on the stage Tuesday, the live video of his performance relayed in real-time on the larger screen that surrounds the stage opening. The display …

Screenverse Boost Audience Measurement Via New Place Exchange Partnership

July 13, 2023 by Dave Haynes

The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks it manages. With PerView, says PR, “Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. …

DIVE Billboards, Nextdoor Partner On Hyper-Local Content Tie-Ins For DOOH Networks

June 21, 2023 by Dave Haynes

A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and Canada. Toronto-based DIVE Billboards has announced a tie-up with San Francisco-based Nextdoor that results in what’s called Nextdoor Outdoor. DIVE is a service that curates and translates dynamic, data-driven creative and …

German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries

June 19, 2023 by Dave Haynes

If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that all those posters out there in shop windows would one day go digital. It didn’t happen as quickly as maybe expected because of capital costs and both brands and media planners …

Vistar Media Adds Design Services To Overall Programmatic DOOH Offer

June 7, 2023 by Dave Haynes

NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not only providing a toolset to place targeted advertising, they can also now design the ads. Vistar Studio is a dedicated creative team – based in NYC and Amsterdam – that can …

Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm

June 7, 2023 by Dave Haynes

Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make an business viable – even more so when the technology set-up is expensive and technically challenging. So it is intriguing to see the Silicon Valley star-up Firefly, which puts digital displays …

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