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More Detail On Germany’s Energy Savings-Focused Digital Signage And DOOH Restrictions

Partner Post: Florian Rotberg, Invidis This post originally appeared on the site of Sixteen:Nine’s German language content partner, Invidis. On Wednesday, the federal government approved two energy-saving regulations which, among other things, also restrict the operation of illuminated and self-illuminating advertising systems (DooH, digital signage in shop windows). An exception was considered for outdoor advertising. …

Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging

Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that is how near or real-time data makes what’s on-screen automated and triggered, which means more timely, targeted and therefore relevant messaging. Lots of CMS software companies offer some degree of data …