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16:9 Archive (Seite 291)

Sixteen:Nine Posts

All Digital Signage, Some Snark

UT Austin Adds 66-Foot Wide Ambient LED Wall To New Campus Sports And Entertainment Venue

August 30, 2022 by Dave Haynes

Here’s a very different, very clever take on a big LED video wall in a busy public facility: a 66-foot-wide display that neuters the pixel pitch in favor of something durable and focused on ambient visuals. It’s at the Moody Center, a 15,000 seat entertainment venue on the campus of The University of Texas at …

Google Formally Enters Digital OOH; Adds Public Screens To Avails On Display & Video 360

August 30, 2022 by Dave Haynes

Tech giant Google is finally, formally, plugged into digital OOH advertising – a logical expansion of options built off many years of enabling and servicing online ads that started as text but then moved to graphics and video. Google has announced companies already using its Display & Video 360 tools can now also access media …

Here’s How And Why Energy Savings Measures With DOOH Screens Can Be A Handle-With-Care Situation

August 30, 2022 by Dave Haynes

Following on to that situation in Europe in which some countries are encouraging or mandating energy usage restrictions, our German language content partners at Invidis have an interesting post up looking at the workable measures for shutting off screens for part of the day. If you are unfamiliar with what’s up here, Russia’s invasion of …

Digital Alley And Digital Square DOOH Displays Switch On At Mumbai’s Airport

August 29, 2022 by Dave Haynes

I don’t see a lot of news about digital signage projects in India, so it was great to get word of a set of large Digital OOH displays that have been switched on at Mumbai International Airport – Terminal T2. The media company Times OOH has created two positions – dubbed ‘Digital Alley’ and ‘Digital …

Many Screens In Germany’s DOOH Industry Restricted To Running For Just Six Hours Daily

August 29, 2022 by Dave Haynes

Those energy consumption mandates going in place for Germany are more restrictive than first thought, with a clarification that screens used for non-essential purposes like advertising can only operate six hours per day. Our German language content partner Invidis, based in Munich, reports: The new Energy Saving Ordinance of the Federal Ministry of Economics actually …

MRI Sues Samsung, Files International Trade Complaint Citing Infringement Of Outdoor Display Patents

August 26, 2022 by Dave Haynes

Atlanta-based custom display manufacturer Manufacturing Resources International (MRI) is going after Samsung in court, and both Samsung and some key business partners via the US International Trade Commission, citing patent infringements with respect to high-brightness outdoor and window displays. I covered courts for maybe a couple of days, a million years ago, when I was …

Swiss OOH Ad Industry Adopts Voluntary Energy Savings To (Hopefully) Pre-empt Gov’t Mandates

August 26, 2022 by Dave Haynes

Switzerland has joined Germany and Spain in taking measures to reduce energy usage on digital ad displays, as fall and winter approach and Russian’s continued invasion of Ukraine affects energy availability. Our German language content partner Invidis reports: While the screen runtime in Germany is limited by law from September 1st, the out-of-home industry in …

UK Start-up Targets Students With (Hopefully Rugged) Ad Screens In Student Housing Halls

August 26, 2022 by Dave Haynes

I have seen the necessarily ruggedized common areas and amenities of university student housing as a visiting parent, and twitch at the thought of trying to keep digital screens on the wall and running in that alcohol-impaired and testosterone-rich environment, but a UK start-up is nonetheless building out a digital OOH network in exactly those …

Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners

August 26, 2022 by Dave Haynes

Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …

GSTV, Ara Labs Partner On Deploying, Marketing Screens Adjacent To EV Charging Units

August 26, 2022 by Dave Haynes

Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations. Destination Media, the place-based media …

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