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DIRECTV Advertising enables programmatic buying for Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

Glass-Media Partners With 6P Color To Improve In-Store Color Accuracy For Retail Displays

Nailing color accuracy in digital signage is a big deals for brands. (Image: Egor Komarev/Unsplash)

Glass-Media, a Dallas-based specialty display maker, has formed a strategic collaboration with 6P Color to help retailers achieve more accurate color reproduction on digital signage, particularly in categories where subtle color differences influence purchase decisions, such as beauty, jewelry, apparel, and home furnishings. The companies say that even when brands invest in carefully calibrated photography …