invidis.com and sixteen-nine.net have merged

Sixteen:Nine Posts

All Digital Signage, Some Snark

Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE

Hypermedia Launches Real-Time Programmatic DooH Network Across the UAE

Hypermedia has rolled out a new generation of real-time programmatic digital out-of-home across the UAE, using audience measurement technology by Swiss provider Advertima. The network encompasses 250 screens equipped with sensors and edge processing to deliver dynamic, context-aware advertising. The screens analyze audience movement and environmental conditions locally, enabling creative to adapt in real time …

Screenverse Named Exclusive Programmatic Partner for Macerich’s U.S. Mall Network

Macerich’s U.S. Mall DooH Network is now managed through Screenverse. (Image: Screeenverse)

Screenverse has been appointed the exclusive programmatic partner for Macerich, giving advertisers streamlined access to digital out-of-home inventory across one of the largest portfolios of high-end shopping centers in the United States. Under the agreement, Screenverse will manage programmatic activation across Macerich’s premium digital screens, while the mall owner continues to operate its direct sales …