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Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

Italian digital out-of-home operator Pikasso Italia has partnered with Vistar Media to make its large-format and mall-based screen network available to programmatic buyers worldwide through Vistar’s supply-side platform. The integration gives agencies and advertisers access to Pikasso’s inventory across major Italian cities, including Milan, Rome, Verona, and Genoa, allowing campaigns to be planned, activated, and …

Elevision Expands Premium DooH Network With Four New Residential Media Circuits in Dubai

Elevision's elevator DooH network in Dubai (Image: Elevision)

Dubai-based Elevision has expanded its premium digital out-of-home (DooH) footprint in the UAE with the launch of four new residential media circuits across Dubai, extending its network deeper into high-value lifestyle and living environments. The new circuits span Jumeirah, Bluewaters, Meydan, and the Discovery Gardens and Al Furjan communities, adding to the company’s growing portfolio …

Video Interview: i5LED’s George Pappas on Emerging LED Markets and Supply Chain Strategies

In a recent conversation with George Pappas, CEO of i5LED, he shared how his company distinguishes itself in the dvLED screen market. Sacramento, California-based i5LED focuses on unique product development and closely controls its supply chain with trusted partners in Taiwan, China, and Malaysia, avoiding mere reselling of displays. George discussed the trust-building process with …