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Barcelona’s nsign.tv Latest CMS To Build Computer Vision-based Audience Measurement Into Platform

Barcelona-based CMS software firm nsign.tv has joined the growing list of providers that have built audience measurement directly into its solution, as opposed to aligning or integrating with a dedicated third-party computer vision platform. SaaS-based nsign.tv has launched Nsign People, which it says enables businesses to measure the effectiveness of their communications in physical spaces …

T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media

Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. …