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TECHNOLOGY

Genmega Turns ATMs into Programmatic DooH Screens, Monetizing the Cash-Withdrawal Moment

Genmega Integrates Context Networks Platform to Monetize ATM Screens (Image: Genmega)

Dallas, USA-based ATM manufacturer Genmega has integrated Context Networks’ retail media platform into its digital display toppers, enabling independent ATM operators to generate advertising revenue from their installed base. The factory-level integration embeds Context Networks’ programmatic advertising technology directly into Genmega’s topper displays, allowing independent sales organizations and ATM deployers to activate media revenue without …

Mandai Wildlife Deploys Projection and RFID Infrastructure for 10,000-Square-Metre Immersive Venue

Mandai Wildlife Deploys Projection and RFID Infrastructure for 10,000-Square-Metre Immersive Venue

Singapore’s Mandai Wildlife Reserve is expanding beyond traditional zoo infrastructure with the launch of Exploria, a 10,000-square-meter (107,640-square-foot) indoor immersive attraction built around projection, interactive media, and synchronized AV environments. The facility serves as a major indoor anchor within Mandai’s broader redevelopment strategy, repositioning the wildlife reserve as an integrated nature destination that blends conservation, …

Outfront Teams With Adquick To Streamline OoH Campaign Planning

Outfront Media Teams With AdQuick To Streamline OoH Campaign Planning

Outfront Media has entered into an exclusive multi-year commercial partnership with Adquick, combining a major U.S. out-of-home media network with a technology platform designed to streamline campaign planning, execution, and measurement. Announced Feb. 25, the agreement includes an initial three-year licensing deal for Adquick’s OoH sales cloud platform, alongside a strategic equity investment by Outfront …