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TECHNOLOGY (Seite 664)

TECHNOLOGY

First nCap, now nCapsule

June 10, 2008 by Dave Haynes

Vested interest alert – my stuff is under the hood on this thing. With that declared, I wanted to do a write-up on a very sexy new spin on a digital endcap, that grew out of the product that was launched by Toronto-based Artisan Complete a couple of months ago at GlobalShop, and generated a …

OVAB chair promises guidelines by early summer

June 6, 2008 by Dave Haynes

The latest Media Post Digital Outsider has a Q and A with an old post-merger boss, Mike DiFranza of Captivate Network, who talks about where the company has been and where its going. DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the …

To all those wringing their hands about face-tracking

June 6, 2008 by Dave Haynes

From an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded that most people rarely stray more than a few miles from home. The first-of-its-kind study by Northeastern University raises privacy and ethical questions for its monitoring methods, which would be illegal …

Netpresenter latest entry in the “free” sector

June 6, 2008 by Dave Haynes

Dutch software company Netpresenter announced a version of its application yesterday as the first free, hosted professional digital signage, PC desktop and screensaver solution. Netpresenter EasyBroadcast can also be used as a fun tool to share YouTube videos, Flash images, photos, videos and messages between groups of friends, relatives, (sports) clubs, associations and communities. Netpresenter …

Sightings

June 6, 2008 by Dave Haynes

Toronto commuter rail TV screens. The format has been changed, for the better. But still operating on the faint hope that people will bring radios with them on the train and tune in to 88.1 to hear what everyone else on the train sees as reporters mouthing words and interview subjects mouthing words back. Shoveling …

CODA breakfast serves up content experts

June 6, 2008 by Dave Haynes

The Canadian Out-of-Home Digital Association held its second breakfast meeting this morning, this one hosted by Ari Blau of Bell, in one of the big event rooms at the company’s Bay Street building. I wasn’t counting, but I would guess maybe 50 people elbowed their way in to get at the coffee and danishes, and …

Sightings

June 6, 2008 by Dave Haynes

Toronto commuter rail TV screens. The format has been changed, for the better. But still operating on the faint hope that people will bring radios with them on the train and tune in to 88.1 to hear what everyone else on the train sees as reporters mouthing words and interview subjects mouthing words back. Shoveling …

Small company, Samsung bag big Vegas strip project

June 5, 2008 by Dave Haynes

This deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …

Analyst – “Advertising is simply not a sufficient revenue model to sustain content companies into the long-term future”

June 5, 2008 by Dave Haynes

Media analyst and writer Jack Myers has a piece from his website republished in the Huffington Post about the state of the digital media industry, focused on underperforming ad-based networks. It’s about online, but you could pretty much switch that out for digital screen networks. Advertising is simply not a sufficient revenue model to sustain …

Viral game gives media buyers shot(s) at pesky ad sales people

June 5, 2008 by Dave Haynes

One of the things I have been talking about in presentations lately is the confusion in the marketplace, and how media planners at agencies have to sit through countless pitches from ad-based networks that all have different ad shapes, spot lengths, measurement terminology and ad rates. I said these people get so much contrary information …

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