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TECHNOLOGY

Canada's DOOH industry group releases its own set of audience measurement guidelines

 The Canadian Out-Of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN), the trade association for many of Canada’s digital screen networks and technology suppliers, has released its guidelines for trying to standardize how DOOH networks are measured and pitched.The guidelines, which you can download here, are just four-pages and get right to the point. The US-based OVAB guidelines released almost …