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TECHNOLOGY (Seite 51)

TECHNOLOGY

Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand

September 17, 2024 by Dave Haynes

NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …

Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency

September 17, 2024 by Dave Haynes

The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …

ITESMEDIA, Teleste Forge Strategic Partnership Aimed At Optimizing Passenger Information For Public Transport Systems

September 16, 2024 by Dave Haynes

The Montreal-area software and solutions firm ITESMEDIA has developed an interesting technical partnership with a Finnish company that streamlines information-sharing on public transport systems. The strategic partnership with Teleste is built around a solution called the Teleste Hub, which runs on on ITEStransit software platform. Teleste Hub, says PR, helps transport operators improve the passengers’ …

Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech

September 16, 2024 by Dave Haynes

Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …

Polish Media Company Mashes Up Sensors For What It Calls AI Screen

September 16, 2024 by Dave Haynes

The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre as AI Screen, referencing how it is using numerous sensors to shape and trigger content, and also measure audiences. There is nothing overly imaginative or new about outcomes like peddling ice …

Transport For London Renews Giant Ad Concessions For Rail And Bus Systems

September 16, 2024 by Dave Haynes

The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners for the conventional and digital out of home ad concessions on the rail systems and in the streets. Global will continue to manage the rail estate, including advertising sites on the …

Blinged-Out College Sports Locker Rooms With Screens For Each Player Seemingly Becoming A Standard

September 13, 2024 by Dave Haynes

A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is now looking like elements such as digital signs over each player’s locker and stall are something of a standard in new builds or renos. This is the new $14 million facility …

Cyprus-based DSPL Switches To Windows, Shrinks Camera With V2 Of Analytics-Driven Digital Signage Solution

September 12, 2024 by Dave Haynes

Digital signage companies are everywhere, and it was interesting to find a PR email recently from a company called DSPL, which is based in Cyprus. If geography leaves you in blank stare mode (that’s me for anything having to do with the financial market), Cyrpus is an island in the eastern Mediterranean Sea, west of …

Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform

September 10, 2024 by Dave Haynes

The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …

Praevar, BrightSign Partner On All-In-One Outdoor Displays Aimed At Retail, SMB Markets

September 9, 2024 by Dave Haynes

Toronto-based specialty display manufacturer Praevar has started marketing what I think is the first large-format outdoor-rated display to have a BrightSign media player built into it, with the two companies aiming the solution at the small business market. Praevar has been making high-brightness transit shelter and totem displays for years for DOOH media companies, shopping …

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