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TECHNOLOGY

IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media

As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau  and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …

Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform

A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused digital signage. Now Airtame has started marketing a Virtual Airtame solution that takes the dongle out of the hardware mix, making it possible to do that stuff using a dedicated app. …

Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …