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TECHNOLOGY

Croatian Telco Turns OoH Posters into Tools for Locating Lost Dogs

Lost dogs poster

Hrvatski Telekom (HT), part of the Deutsche Telekom Group, has introduced an out-of-home project in Zagreb that turns traditional posters into functional tools for locating lost dogs. Developed in collaboration with creative agency Bruketa&Žinić&Grey, the installation supports HT’s GPS Pet Tracker service by translating the product’s promise into a real-world intervention. Rather than relying on …

Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure

Catherine Hansen - Ground Support Labs

As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational visibility. Ground Support Labs’ Catherine Hansen reflects on a year defined by rising expectations around uptime, unified systems, and proactive monitoring — along with the industry trends shaping how digital signage …

Stic’s 2025/26 Review: Adam Cohen on Why Transparency Became Essential in OoH

Adam Cohen, CEO and Founder of Stic

As out-of-home advertising continues to evolve beyond static placements and estimated reach, 2025 marked a defining year for accountability and transparency across the sector. Stic founder and CEO Adam Cohen reflects on a year of rapid growth, shifting advertiser expectations, and increasing demand for real-world mobility insight—while looking ahead to how scale, clarity, and human-centered …

Celebrity Xcel Launches Large-Scale Immersive LED Installation in Aft “Bazaar” Space

Immersive LED environment aboard Celebrity Xcel (Image: tennagels/screenshot)

German LED manufacturer and integrator Tennagels has completed a large-scale immersive LED environment aboard Celebrity Xcel, creating a digital installation in the ship’s aft “Bazaar” area that combines multiple curved and architectural LED elements into a single, continuous experience. The project ran from commissioning in March through completion in late October, a timetable the integrator …

Media Resources and Outdoorlink Expand Partnership to Global DooH Markets

Media Resources logo

Media Resources and Outdoorlink have expanded their long-standing partnership to the international digital-out-of-home (DooH) market, combining LED display platforms with remote power-management technology to improve uptime, efficiency, and sustainability for operators worldwide. The collaboration integrates Outdoorlink’s controller technology across Media Resources’ Visioniq and eqvision digital billboard platforms, as well as the Truview Transit system. Together, …

SMPTE Updates Engineering Report on AI’s Growing Role in Media Workflows

SMPTE Logo

SMPTE has released an updated Engineering Report examining the impact of artificial intelligence on media production, distribution, and standards development, reflecting the rapid evolution of AI technologies since the report’s initial release in 2023. Developed in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), the revised report stems from the …

Avixa Certification Exams Now Eligible for U.S. 529 Education Savings Plans

AVIXA logo

Avixa certification exams and related education expenses are now eligible under U.S. 529 education savings plans, following recent legislation that expanded the types of professional training costs covered by the tax-advantaged accounts. U.S. 529 education savings plans are investment accounts designed to help individuals and families save for education and training expenses. Contributions grow tax-free, …