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retail (Seite 11)

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Chichester Introduces Smart E-Ink Signage in City Center Trial

January 26, 2026 by John Berkovich

Chichester E-Paper

Chichester, England, City Council rolled out a pilot scheme to test modern E-Ink digital displays in the heart of the city center as part of efforts to enhance wayfinding and public information for residents and visitors. The initiative sees three battery-powered, 13-inch E-Ink screens installed at key sites, including along North and East Streets, to …

IAB Europe Updates Commerce Media Standards and Ad Formats as Retail Media Scales

January 26, 2026 by John Berkovich

IAB Europe has released updated Commerce and Retail Media Measurement Standards along with new Flexi Ad Sizes Guidelines, aiming to bring greater consistency and scalability to one of digital advertising’s fastest-growing sectors. Originally published in April 2024, the Retail Media Measurement Standards have now been updated following a public comment period from September to November …

Australia’s Out-Of-Home Ad Industry Gets A New Standard on March 9

January 23, 2026 by John Berkovich

Australia’s Out-Of-Home Ad Industry Gets A New Standard

Australia’s long-anticipated unified audience measurement system for Out-of-Home advertising – Move – will go live on Monday, 9 March 2026, ushering in a new era of planning, buying, and media reporting for the country’s OoH market, which totals over 150,000 outdoor sites. Developed collaboratively by the Outdoor Media Association (OMA) and supported by leading industry …

Visix Expands E-Paper Signage Line with Larger Desk Display and Design Services

January 22, 2026 by John Berkovich

Visix Expands ePaper Signage Line with Larger Four-Color Desk Display and Branded Design Services

Visix has introduced a new generation of e-paper workplace signage with the launch of its EPS 37 desk sign and an expanded professional design service that brings full-color branding and custom graphics to battery-powered displays. The Atlanta, USA-based digital signage company says it is the first in the industry to offer dedicated graphic design services …

Downtown LA’s Circa Digital Spectacular Goes Live

January 21, 2026 by John Berkovich

Downtown LA’s Circa Digital Spectacular Goes Live

After months of industry anticipation and build-out, the Circa Digital Spectacular in downtown Los Angeles is now officially live – and it’s arrived as one of the city’s most prominent large-format digital platforms. Originally announced in late September 2025 on Sixteen:Nine, the Circa project was conceived as Downtown LA’s largest and most advanced digital display, …

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

January 20, 2026 by John Berkovich

Pikasso Italia Opens Its DooH Network to Global Programmatic Buying Through Vistar Media

Italian digital out-of-home operator Pikasso Italia has partnered with Vistar Media to make its large-format and mall-based screen network available to programmatic buyers worldwide through Vistar’s supply-side platform. The integration gives agencies and advertisers access to Pikasso’s inventory across major Italian cities, including Milan, Rome, Verona, and Genoa, allowing campaigns to be planned, activated, and …

Elevision Expands Premium DooH Network With Four New Residential Media Circuits in Dubai

January 20, 2026 by John Berkovich

Elevision's elevator DooH network in Dubai (Image: Elevision)

Dubai-based Elevision has expanded its premium digital out-of-home (DooH) footprint in the UAE with the launch of four new residential media circuits across Dubai, extending its network deeper into high-value lifestyle and living environments. The new circuits span Jumeirah, Bluewaters, Meydan, and the Discovery Gardens and Al Furjan communities, adding to the company’s growing portfolio …

Retail Study Offers Empirical Evidence That Screens In Stores Really Do Drive Significant Sales Bumps

January 19, 2026 by Dave Haynes

Adoption in digital signage for retail has long been throttled by skepticism about the true bottom line business aspects of the technology, but a 2025 study across a bunch of stores and marketing campaigns lays down how the whole thing really does work. In short, researchers analyzed data from 237 advertising campaigns across roughly 30 …

Siliconcore And Trak-Kit To Showcase Kinetic, Reconfigurable LED at ISE 2026

January 19, 2026 by John Berkovich

SiliconCore And TRAK-KIT To Showcase Kinetic, Reconfigurable dvLED At ISE 2026

As interest grows in LED displays that can physically move and reconfigure within the built environment, SiliconCore is teaming up with New York-based Trak-Kit at ISE 2026 to demonstrate how large-format dvLED can go beyond static video walls. The companies will present two high-resolution configurations from Siliconcore’s Enlighten COB Series mounted on a Trak-Kit Multi …

Outfront Becomes First Out-of-Home Company to Join ANA Strategic Partner Program

January 19, 2026 by John Berkovich

Outfront billboard (Image: OUTFRONT)

Outfront Media has joined the Association of National Advertisers as a Strategic Partner for 2026, becoming the first out-of-home media company to participate in the ANA’s partner program. The move places the OoH operator alongside major global brands and marketing platforms that engage year-round with the ANA’s membership of senior brand and agency executives. Through …

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