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Retail Media Networks

Viooh Adds OBM Digital Spectaculars And IKE Smart City Kiosks To Programmatic Marketplace

Viooh Adds OBM Digital Spectaculars And IKE Smart City Kiosks To Programmatic Marketplace (Image: OBM)

Unlike traditional out-of-home operators that focus on roadside billboards, Orange Barrel Media (OBM) has built its business around large-format “digital spectaculars” embedded into urban architecture and street-level smart kiosks designed to double as civic infrastructure. That distinctive urban media network — developed alongside its subsidiary Ike Smart City — is now becoming available to programmatic …

SK Broadband Using IPTV Set-Top Boxes For Hyundai Service Center Signage

SKB builds digital signage at Hyundai Motor's stores (Image: Hyundai)

While telecom operators have periodically explored using IPTV platforms to power digital signage networks, relatively few large-scale deployments have actually materialized. Sixteen:Nine founder Dave Haynes has written about how IPTV providers have occasionally looked at extending television distribution platforms into commercial display networks. And, a new rollout in South Korea offers a glimpse of how …

Public Display Shipments Stall In Developed Markets As Emerging Regions Post Gains, Says Omdia

Signage display demand grew only marginally in Q4 of 2025. (Image: LG)

New research from Omdia suggests the global public display market ended 2025 with uneven regional demand, as growth in emerging markets helped offset declining shipments in more mature regions. According to the firm’s latest public display market tracker, public display shipments in developed regions stagnated in the fourth quarter of 2025, while emerging markets reported …

Appspace Pushes AI Deeper Into Workplace Platform With Native Intelligence

Appspace Pushes AI Deeper Into Workplace Platform With Native Intelligence

Workplace experience software company Appspace says it is moving beyond “bolt-on” artificial intelligence features by embedding AI capabilities directly into its digital workplace platform. The company describes the shift as “native workplace intelligence,” replacing standalone AI assistants with automation that completes tasks across systems such as digital signage networks, intranet platforms, space-booking tools, and employee …

Doceree Targets Healthcare Niche with Platform for Clinical Screen Networks

Doceree targets healthcare niche with platform for clinical screen networks

New Jersey-based healthcare marketing platform Doceree has launched Spark for DooH, a software platform for delivering targeted advertising to screens in clinical waiting rooms and exam rooms. Waiting rooms have long been a particularly interesting niche in DooH: For network owners, they promise the high advertising budgets of pharmaceutical heavyweights. For advertisers, in return, they …

LDSK, Bluezoo Integrate Audience Measurement With DooH Scheduling

LDSK, BlueZoo Integrate Audience Measurement With DooH Scheduling

LDSK and Bluezoo have partnered to connect audience measurement data with automated campaign scheduling for digital out-of-home and retail media networks. The integration combines Bluezoo’s real-time audience analytics with LDSK’s media scheduling platform, allowing screen network operators to adjust campaign delivery based on observed audience behavior. Metrics such as impressions and dwell time can be …