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Ricoh Acquires Presentation Products to Expand North American AV and Digital Signage Footprint

Ricoh has acquired New York-based AV integrator Presentation Products Inc., continuing its push to build scale in workplace technology, collaboration systems, and digital signage across North America. The deal adds a mid-sized, enterprise-focused systems integrator to Ricoh’s growing portfolio of ProAV and workplace experience companies. Founded in 1994, Presentation Products has built a reputation in …

Red Dot Digital Media’s 2025/26 Review: Darryl Kuder on the Value of a Full-Service Partner

Darryl Kuder

Carlsbad, California-based digital signage integrator Red Dot is one of those smaller firms that lives and breathes digital signage. Clients turn to the company for digital storytelling projects, with Red Dot handling everything from the underlying hardware and software infrastructure to the creation of the content itself. The firm primarily works with BrightSign media players …

McDonald’s Leans Into Experiential OoH With Secret Menu Push

McDonald's self-destructing billboard (Image: Ocean Outdoor)

McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …

Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US

Viooh adds Dolphin OoH inventory across grocery, retail, and transit venues in the US

Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …

Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home

Adam Singer - Adquick

As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …

DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

DIRECTV Advertising enables programmatic buying for Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

Glass-Media Partners With 6P Color To Improve In-Store Color Accuracy For Retail Displays

Nailing color accuracy in digital signage is a big deals for brands. (Image: Egor Komarev/Unsplash)

Glass-Media, a Dallas-based specialty display maker, has formed a strategic collaboration with 6P Color to help retailers achieve more accurate color reproduction on digital signage, particularly in categories where subtle color differences influence purchase decisions, such as beauty, jewelry, apparel, and home furnishings. The companies say that even when brands invest in carefully calibrated photography …