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Viooh Adds OBM Digital Spectaculars And IKE Smart City Kiosks To Programmatic Marketplace

Viooh Adds OBM Digital Spectaculars And IKE Smart City Kiosks To Programmatic Marketplace (Image: OBM)

Unlike traditional out-of-home operators that focus on roadside billboards, Orange Barrel Media (OBM) has built its business around large-format “digital spectaculars” embedded into urban architecture and street-level smart kiosks designed to double as civic infrastructure. That distinctive urban media network — developed alongside its subsidiary Ike Smart City — is now becoming available to programmatic …

SK Broadband Using IPTV Set-Top Boxes For Hyundai Service Center Signage

SKB builds digital signage at Hyundai Motor's stores (Image: Hyundai)

While telecom operators have periodically explored using IPTV platforms to power digital signage networks, relatively few large-scale deployments have actually materialized. Sixteen:Nine founder Dave Haynes has written about how IPTV providers have occasionally looked at extending television distribution platforms into commercial display networks. And, a new rollout in South Korea offers a glimpse of how …