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Gear (Seite 150)

Gear

Report suggests much closer ties between digital screens and mobile in future

November 20, 2008 by Dave Haynes

Arizona-based market research consultancy Multimedia Intelligence has issued a report suggesting a big chunk of the digital screens that get installed in the future will have some interaction with cellular phones. The promise of interactivity between potential customers and display technology is only at its beginnings; however, advertisers are looking to enable a higher level of engagement with digital signage …

Walgreens big LED board goes live today in Times Square

November 20, 2008 by Dave Haynes

From Marketing Daily: This 17-storey, three-sided LED monsters gets officially switched on at 8 pm in New York’s Times Square.In a press release, the the installation is described as the nation’s largest, most advanced digital super-sign, soaring 341 feet above the street.The Walgreens One Times Square spectacular was conceived and designed by strategic brand consultancy Gilmore Group, …

OVAB Europe announced

November 18, 2008 by Dave Haynes

The Minicom blog — for those paying attention a rare corporate blog that does more than hump its wares — has a post this morning about the announcement of a partnership that extends the thinking of the Out of home Video Advertising Bureau to Europe.An important milestone in the development of the digital out-of-home industry has been …

Toronto start-up lighting screens in Whole Foods

November 17, 2008 by Dave Haynes

Whole Foods stores have always struck me as a particularly appropriate venue for digital screens because there is so much stuff sold in there that never hits mainstream advertising budgets.I like to cook, so walking around my sort-of local in Oakville, Ontario offers the level of interest to me that other guys have walking around …

Toronto start-up to roll out in Whole Foods locations

November 17, 2008 by Dave Haynes

Casino technology group picks up CoolSign

November 17, 2008 by Dave Haynes

Just off the press release wires is word that Bally Technologies has acquired CoolSign from Planar Systems.CoolSign is a strategic addition to Bally’s Networked Floor of the Future technology systems. The acquisition extends Bally’s technology offerings to include marketing and media communications to the player in the form of CoolSign networked or standalone digital displays, available in …

brand activation done by TITAN or going to do.

November 15, 2008 by Dave Haynes

I have given a project on the topic brand activation done by the companies so I choose your BRAND

Minority Report-like UI getting awfully close

November 15, 2008 by Dave Haynes

If you pitch in this space, you know all about the conversations you get into about RFID tags and gesture technology and how it’s all looking like that Tom Cruise movie Minority Report.Well very little of what I have seen out there actually is – except for maybe this …A company out of … called Oblong …

Toronto's Springboard bags smart cart deal with Bloom

November 14, 2008 by Dave Haynes

Toronto-based Springboard Retail Networks used this week’s In-Store Marketing Expo in Las Vegas to announce it has bagged a deal to put its smart shopping carts into Bloom, which is regarded as one of the cooler, more innovative grocers in the US. The chain operates in the southeast, primarily in the Carolinas.Guests at Bloom’s Fort Mill, South Carolina …

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November 14, 2008 by Dave Haynes

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