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Displays

Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration

Osmos Advertima

Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement.  The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …

Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium

Real Madrid - Moment Factory

Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …

LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource

Direct-view LED, like the Philips Unite series shown here, are gaining market share, particularly in the corporate segment. (Image: PPDS)

Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value within four years, according to newly published research from Futuresource Consulting. In a video briefing (available through registration) following the release of the firm’s latest global corporate professional displays report, Futuresource …

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …

OOH! Media Turns Waverley Street Furniture Network Fully Digital, Expands Eastern Sydney Footprint

Ooh Media Australia

OOH! Media has completed the full conversion of Waverley Council’s street furniture network to digital, activating 106 screens and adding 16 premium consecutives and three special-build sites across Bondi Junction and Campbell Parade. The upgrade gives brands 100 percent share-of-time opportunities in one of Sydney’s most heavily trafficked summer precincts. Built on new LED displays, …

NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets

NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets

The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come.  The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …

Manchester Screen Unveils UK’s Largest Hybrid Billboard

JD Sports campaign on the Manchester Screen (Image: The Manchester Screen)

Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …