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Digital OOH (Seite 91)

Digital OOH

IT Services Firm Velocity Adds Motel 6 Lobbies To Fast-Growing Digital Signage And DOOH Footprint In US

October 5, 2021 by Dave Haynes

A really good example of how AV, digital signage and IT services are converging is an Ohio IT managed services company called Velocity, which has broadened its scope to include screen networks and even digital OOH media sales. The company has announced a partnership with a hotel group – G6 Hospitality – to deploy digital …

Hong Kong Startup Displayforce Launches Digital Signage CMS And AI-Based, Ad-Focused Platform In $299 “Box”

October 5, 2021 by Dave Haynes

A Hong Kong start-up called Displayforce has launched an interesting new product and service that pairs a digital signage play-out device with a camera used to do audience measurement and trigger content. The Displayforce Box is an L-shaped unit that can be parked on the top or bottom of a flat panel display and powered via …

DPAA’s Annual NYC DOOH Summit Is Back, Both Live And On Tape

September 30, 2021 by Dave Haynes

The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era twist. The annual digital OOH-focused live event is Oct. 12th at Chelsea Piers in New York City, with the familiar day of brand and agency speakers, an exhibit area, network breaks …

Start-up Smartify Switches Up Place-Based Ad Model With Two-Sided Displays In Windows

September 27, 2021 by Dave Haynes

A start-up called Smartify Media is taking an age-old, largely unproven place-based ad formula for retail and trying it out in what may be a more opportune location – store and services businesses windows. Smartify says it works directly with retailers, commercial landlords, and manufacturers “to assess the media value of physical space and implement …

MoodMedia Bulks Up In-Store Media Footprint In Acquiring Competitor PlayNetwork

September 22, 2021 by Dave Haynes

Mood Media has acquired longtime competitor PlayNetwork from its owner Octave Group, bulking up Mood’s overall footprint for in-store media solutions like digital signage and streaming ambient music. Terms of the deal were not disclosed in the announcement. Mood says it reaches more than 150 million consumers each day via some 500,000 subscriber locations in …

Quividi Adds AI-Driven Motor Vehicle Counting, Classification, To DOOH Audience Measurement Toolset

September 22, 2021 by Dave Haynes

The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. Interestingly, and I am not entirely sure why, the French firm …

The Tiresome “DOOH Cameras Are Spying On Me Thing” Is Back, This Time In Greater Vancouver

September 17, 2021 by Dave Haynes

Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet again, this time in lower mainland British Columbia. Business In Vancouver has a story up this week that poses the inflammatory question: Is your bus stop watching you again? Well, yes, …

Pattison Does Massive Digital OOH Upgrade At Re-Opened Toronto Billy Bishop Airport

September 9, 2021 by Dave Haynes

Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport – a relatively small airport that sits on an island just off the Lake Ontario shoreline and walking distance into downtown Toronto. It sees a fraction of the passenger traffic of …

Raydiant, Barvanna Partner On Streamed Digital Signage And DOOH Content

September 8, 2021 by Dave Haynes

The Silicon Valley-area digital signage CMS startup Raydiant has announced a content partnership with another start-up called Barvanna, making streamed sports, entertainment, and trivia content available for businesses, bars, restaurants, hotels, clubs, and public spaces. The Barvanna content will be available as an add-on app with Raydiant’s platform. “As a customer experience platform provider, we’ve …

London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues

September 7, 2021 by Dave Haynes

A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The company says it has access to more than 80 sites in the UK – presumably malls and mass transit hubs – to put up a large-format screen and camera system that …

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