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Digital OOH (Seite 133)

Digital OOH

UK’s Lightvert Launches Crowdfunding Effort; Touts ECHO Tech As New Kind Of AR

February 14, 2017 by Dave Haynes

The UK start-up Lightvert has started calling its unique tech a new type of augmented reality – probably to help people wrap their heads around it – as part of a just-launched equity crowdfunding campaign. The technology, dubbed ECHO, is now out of the proof of concept and ready for commercial application – with development …

DOmedia Partnership Blends DOOH Buy-Sell Platform With STRATA’s Ad Management Toolset

February 1, 2017 by Dave Haynes

Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. The integration, …

Rail Ad Campaign Uses Real-Time Data To Target Traffic-Jammed UK Motorists

January 31, 2017 by Dave Haynes

Via Campaign Live Here’s a good, relatively simple example of using live data to trigger relevant digital content on digital displays – in this case, cheeky messages to motorists stuck in traffic. Virgin Trains worked with agencies and several OOH media companies on a cross-platform campaign in Leeds and Newcastle, in the U.K., that took …

Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform

January 31, 2017 by Dave Haynes

The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. The new version of what’s called Eyewitness Proof of Performance (POP) now includes the ability for clients to capture data and images for their digital …

Understanding The P Word

January 20, 2017 by Ricard Fortin

Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its …

City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED

January 20, 2017 by Dave Haynes

Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, …

Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers

January 18, 2017 by Dave Haynes

A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame passing cigarette smokers. When someone on the street walks near the digital poster, cigarette lit, a smoke sensor picks that up and triggers a video file on the display’s player that …

How Advertising Will Evolve With Smart And Connected Cities

January 10, 2017 by authortest

Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the …

Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform

January 5, 2017 by Dave Haynes

A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The deal gives clients running on Enplug’s cloud-based network the ability to participate in multiplayer tournaments with other gamers in public locations like restaurants, bars, gyms, retail stores, cafes, shopping malls, and …

This Giant Digital Board Slides On Tracks At Singapore’s Changi Airport

December 19, 2016 by Dave Haynes

The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the best airport on the planet. It’s a very large 4.8mm pixel LED board, which would be a bit of a “yeah, so?” situation if it wasn’t on tracks and sliding back …

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