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Digital OOH (Seite 131)

Digital OOH

Parisien Joins Quividi As Chief Strategy Officer

May 9, 2017 by Dave Haynes

The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting directly to CEO Ke-Quang Nguyen-Phuc. I don’t normally write about new hires because page view counts clearly indicate few readers …

Watchfire Raises Warning Of FCC Issues With Low-Cost Asian-Made LED Digital Signs

May 2, 2017 by Dave Haynes

Via Billboard Insider Danville, Illinois-based outdoor LED sign-maker Watchfire is raising warnings to prospective buyers about what it says are the risks of buying lower-cost LED boards from overseas, because some may exceed federal electromagnetic emissions standards and could be ordered switched off. The company has produced a white paper suggesting there is mounting evidence that manufacturers of …

Grand Visual Spins Off QDOT; Aims To Ease Managing DOOH Campaigns Across Multiple Ad Networks

April 26, 2017 by Dave Haynes

The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to manage, measure and deliver dynamic ad campaigns across multiple ad networks. The company says QDOT …

DSF Plans Meet And Greet Mixer For Atlanta Wednesday Night

April 24, 2017 by Dave Haynes

The Digital Signage Federation has another of its regular Meet and Greet sessions set for this Wednesday in Atlanta. The event is being run at the offices of MaxMedia, starting at 6:30 PM, with a presentation starting at 7:00 PM with Sheldon Silverman, CEO of SmartBomb Media Group. A member of the DSF Board of Directors and …

NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks

April 19, 2017 by Dave Haynes

It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. Roadify aggregates transit data from more than 400 agencies, bike share programs, and car ride services in the U.S., Canada, Western Europe, and Australia …

Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture

April 12, 2017 by Dave Haynes

Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. The combined business will operate under the GSTV brand and deliver 3.3 billion annual impressions through more than 18,000 locations in all 50 …

Taking Advertising In-House? Part 2

April 12, 2017 by Emily Carroll

Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some …

Taking Advertising In-House? Think Long And Hard First!

April 11, 2017 by Emily Carroll

Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house.” These companies …

TouchTunes, PlayNetwork Announce Merger Intentions

April 5, 2017 by Dave Haynes

The digital jukebox company TouchTunes and retail music and entertainment provider PlayNetwork have announced a definitive agreement to merge their businesses. “This agreement represents a major step forward in our global growth plan,” says Ross Honey, TouchTunes’ President and CEO. “PlayNetwork’s global reach, strong customer relationships, and approach to creating engaging music and media experiences are a perfect complement to TouchTunes, and will …

DSF Establishes Global Digital Out-of-Home Council

April 3, 2017 by Dave Haynes

The Digital Signage Federation has launched a Global Digital Out-of-Home Council designed to specifically to support the needs of companies involved in what it calls “the intersection between out-of-home advertising and the digital signage industry.” The council is not really a a competitor to the Digital Place-based Advertising Association (DPAA) – with the DSF instead offering what’s …

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