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CREATIVE (Seite 60)

CREATIVE

Here Are The DSF Digital Signage Award Winners

January 13, 2021 by Dave Haynes

Here are the winners of the Digital Signage Federation awards for creative and projects in 2019-2020. They were announced this afternoon, virtually. You can find a pile of videos here: https://www.digitalsignageexpo.net/apex-awards-finalists Overall Winners Integration of the year was DCL (Design Communications LTD.): Seminole Hard Rock & CasinoContent of the year was Potion: The Rubin Museum …

DSE’s Apex Awards Being Announced Today Via Digital Signage Federation

January 13, 2021 by Dave Haynes

With Digital Signage Expo now just a memory, one aspect that was lost was the annual Apex awards that were handed out for great projects and creative. Prior to the show being killed off by COVID-19, the show organizers and Digital Signage Federation were working on the 2020 version of the awards, based on submissions. …

Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S.

December 16, 2020 by Dave Haynes

The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. …

LED Is The Primary Architectural Design Feature In This Shanghai Coach Store

December 15, 2020 by Dave Haynes

This is a new immersive retailing store in Shanghai, run by the handbag and accessories brand Coach. Details are limited, but what I found on Linkedin says this is Coach’s first immersive digital store, in Shanghai IAPM, which is an upscale mall. Coach’s VP for Visual Experience says on Linkedin that “customers can change the …

Bayern Munich Using AR Selfie Screen To Bridge Lack Of Fan Contact Caused By COVID-19

December 14, 2020 by Dave Haynes

The legendary German pro football club FC Bayern Munich opened a new flagship store in central Munich, with a signature interactive feature an AR-driven display that allows fans to take virtual selfies with their favorite players. The feature is particularly valuable right now because the Bundesliga, like most professional sports leagues, are playing games in …

Touchless Merchandising Display Nicely Blends Creative With Interactive Projection Tech

December 7, 2020 by Dave Haynes

The value of touchless retailing experience is the sort of thing that can be debated, but whether you think it is necessary or not in this health crisis, this is a very good example of how to get the creative and user experience right. This is an interactive retailing piece developed by the UK company …

Intuiface, Sightcorp Partner On Shopper Analytics And Real Time Interactive Content Bundle

November 25, 2020 by Dave Haynes

French interactive software firm Intuiface and the Dutch computer vision firm Sightcorp have announced a partnership that integrates technologies and results in a bundled toolkit designed to simplify things like shopper analytics and real-time content triggering to screens. The partnership involves the integration of Amsterdam-based Sightcorp’s DeepSight Toolkit with Intuiface to enable, says PR, both …

Indoor Projection-Mapping Visual Show Resorts To Drive-In To Generate Visits

November 19, 2020 by Dave Haynes

Via AV Magazine … Projection-mapped multimedia experiences are starting to pop up as touring or fixed site shows in many major cities. I have a good friend set to open up one just like that in a big city. But the pandemic has made it challenging to open, or stay open, and to host an …

Canada’s Parliament Used As Giant Canvas For Falling Poppies, Honoring Military Veterans

November 12, 2020 by Dave Haynes

Poppies

Poppies have long been the central symbol for remembering and honoring military veterans in Canada and the UK (and quite possibly elsewhere), and you see them everywhere in the days leading up to Nov. 11. This year, visuals of gently-falling poppies were projected on to the center block of Canada’s Parliament building in Ottawa. The “poppy …

Digital Curtain, Lit By Projection, Engages, Entertains Guests At Japanese Music College

November 5, 2020 by Dave Haynes

This is live events AV more than digital signage, but shows what’s possible with projection on a grand scale, and great creative. It is the digital curtain of the new theater, open in August, at the Senzoku Gakuen College of Music (SGCM) in Japan, in the general orbit of Tokyo. The school decided to use …

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