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CREATIVE

Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum

Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum

Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …

Outfront Extends Formula E’s Miami E-Prix Reach With City-Wide Digital Signage Push

Outfront Extends Formula E’s Miami E-Prix Reach With City-Wide Digital Signage Push

Outfront Media has been named the Official Out-of-Home Advertising Partner of the 2026 ABB FIA Formula E World Championship Miami E-Prix, activating a city-wide digital signage campaign designed to extend race visibility beyond the circuit. The one-year partnership included large-format digital billboards and transit displays across South Florida, with placements concentrated in and around Hard …

Advertima, Adtrac and PADS4 form strategic partnership

Advertima, Adtrac and PADS4 form strategic partnership

Advertima, Adtrac and PADS4 have formed a strategic partnership to bring online-style performance advertising capabilities to in-store retail media environments. The collaboration enables PADS4-powered screen networks to support audience-based, impression-driven ad delivery, allowing retailers, venue operators and media owners to activate in-store media using the same performance logic that drives digital channels. The approach positions …

Japanese Mobile Carrier Automates Pre-Approval of DooH Advertising

Live Board DooH screen in Japan (Image: Live Board)

NTT Docomo, Japanese largest mobile phone operator, has introduced a new large language model (LLM)-based system to streamline the pre-publication review of Digital-out-of-Home (DooH) advertisers, automating compliance checks, background research and risk assessment as networks scale and programmatic volumes continue to rise. Developed in collaboration with Japanese DooH provider Live Board, the solution combines LLM-based …

Puma’s Los Angeles Studio Showcases Videri Displays in Immersive Product and Brand Experience

Puma Los Angeles store

Puma’s new LA-based Puma Studio, which officially opened in April, is drawing fresh attention following a Women’s Wear Daily feature highlighting how the brand is using large-format digital displays to support product development, storytelling, and campaign creation for the U.S. market. The space, located in the heart of Los Angeles, serves as Puma’s West Coast …

Futuresource’s ISE Preview: AI and Cybersecurity Move Center Stage as AV, IT and Broadcast Converge

Futuresource Consulting Report

As ISE 2026 approaches, new analysis from Futuresource Consulting highlights how the ProAV industry is being reshaped by the accelerating convergence of AV, IT, and broadcast, with artificial intelligence and cybersecurity moving to the center of technology strategy and investment. The firm points to IP networking as the foundation of this shift, noting that most …