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CREATIVE (Seite 51)

CREATIVE

Branded Cities Touts “Proprietary” DreamRoom 3D In New Toronto DOOH Campaigns; BS Filter Twitching

November 8, 2021 by Dave Haynes

My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables brands to create an immersive world within their ad” at a couple of high traffic digital OOH venues in Toronto, starting today. Maybe it is something new and it just doesn’t …

Raydiant Adds 1,000+ Digital Menu Board Template Gallery To Third-Party App Marketplace

November 4, 2021 by Dave Haynes

It wasn’t all that long ago that digital signage nerds would be happy to go into a QSR and see the operation had opted in on using digital menu boards, but we’re now at a point that it’s more of a surprise when digital menus are not being used. Lowered hardware costs, greatly-raised reliability and …

Marathon Oil Uses Fine Pitch LED Sculpture As Visual Feature In New HQ Lobby

November 3, 2021 by Dave Haynes

Houston-based energy firm Marathon Oil’s new headquarters has fine-pitch LED in the building lobby, but it is not the sort of vast video wall that’s increasingly common as a design feature. Instead, it’s a much smaller, but active sculpture. The design firm Sensory Interactive worked with SNA Displays on a pair of flag-like LED monoliths …

Samsung’s New The Wall Promo Video Does Killer Job Explaining Tech With Visuals

November 2, 2021 by Dave Haynes

Manufacturers who send me written PR material that goes on and on, and on, about the technical specs of their display product too often seem to forget that what they sell is a visual product. They want to tell me in written material, instead of show me in pix or, better, in video! So it …

New Suburban Toronto Development’s Using Big Low-Rez LED Screen As Luminous Art Wall

November 1, 2021 by Dave Haynes

A development called SmartVMC on the outer edges of Toronto has put in a big low-rez LED video wall to run public art for the many people who spill out of regional buses and the north end of a subway line. The outdoor display is billed as Canada’s largest low rez digital display – “a …

Digital Signage Greets Trick Or Treaters At The Doorstep With This Clever Home Project

October 26, 2021 by Dave Haynes

This is very clever, though more than a little weather-dependant in its execution. Mathew Meiers of the longtime digital signage CMS firm Rise Vision rigged up a flat panel screen on his front porch to hand out treats for Halloween – with the on-screen content carefully lined up to match a skeleton that sits behind …

AVI-SPL Launches New Experiential Tech Business Unit

October 26, 2021 by Dave Haynes

Pro AV integrator giant AVI-SPL has launched a new business unit – XTG (Experience Technology Group) – focused on servicing the increasing demand it says it is seeing for immersive, and interactive brand and employee experiences. XTG is building on AVI-SPL’s rich heritage and reputation, says the company in announcing the service, by specializing in …

Three Giant LED Heads Drive “The Conversation” On Boston-Area Building

October 25, 2021 by Dave Haynes

This an interesting new community art project in the Somerville area of metro Boston that uses an array of LED light sticks to create three giant heads on the 90-degree corner of a building there. The six-storey tall, head-shaped LED art spectacular is called The Conversation and it formally went live this weekend at a …

Rebooted DSE Lines Up Data Viz Artist Refik Anadol As Keynote Speaker

October 25, 2021 by Dave Haynes

In a move I would describe as cheeky, the team pulling together the DSE reboot in March has announced its keynote speaker – just as InfoComm starts its exhibits and conferences this week in Orlando. It’s a great “get” for Questex – Refik Anadol, the most known and arguably successful creator in the emerging discipline …

New Midtown NYC Skyscraper’s Top Floors Have Much More Than Just A Great View; Features Immersive, Experiential Observatory

October 22, 2021 by Dave Haynes

A new tourist ands event destination opened way up high in New York on Thursday – what’s described as the world’s most immersive observatory experience. The ribbon was cut to open SUMMIT One Vanderbilt, a multi-level space put together 1,063 feet above Madison Avenue in midtown Manhattan. The features include immersive art experiences supported, in …

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