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CREATIVE (Seite 50)

CREATIVE

This Edinburgh Krispy Kreme Has A Doughnut Hole Right In Its Window Video Display

December 14, 2021 by Dave Haynes

This is an interesting application of an LED video display built into the window of a Krispy Kreme shop in an Edinburgh, Scotland urban shopping mall – with three-dimensional creative built around the doughnut hole in the LED wall. The doughnut shop, says software provider embed signage in a YouTube feature, “is a modern take …

UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza

December 14, 2021 by Dave Haynes

The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a sprinkling of public art initiatives here and there. Now we’re starting to see these visual tricks – also referred to as forced perspective illusions – showing up as attractions and experiential …

Low-Rez LED Wall Part Of Art Trail Tied To London’s Wembley Stadium

December 13, 2021 by Dave Haynes

Here’s a good reminder, if one is needed, that good work can be done without investing six or seven figures in a fine pitch LED video wall. This is a low resolution wall running ambient content on a pedestrian walkway at Wembley Park station, the closest London Underground stop to the big sports and events …

Toronto Mega-Mall Uses PORTL’s Hologram-ish Displays To Run Virtual Fashion Shows Through Holiday Season

December 3, 2021 by Dave Haynes

(Image: Dustin Fuhs) An “activation” that’s somewhere between interesting and gimmick-y used one of PORTL’s transparent LCD set-ups to do a virtualized fashion show at one of Canada’s biggest shopping malls, starting this week and running through the holiday season. The retail property owner Cadillac Fairview has one of the shower-stall like set-ups in the …

Citizen Watch Uses Transparent OLED To Create AR-ish Product Display In Macy’s

November 30, 2021 by Dave Haynes

Citizen Watch, which makes guess what, has set up a dedicated store-within-a-store merchandising area in the timepiece section of the flagship Macy’s store in NYC, doing what it suggests is “one of the world’s first consumer-facing augmented reality product display cases.” The area has several displays, including a 3 by 1 flat panel video wall. …

Canada Goose Relies Heavily On Digital To Drive Experience In New Footwear Stores

November 19, 2021 by Dave Haynes

The Canadian apparel brand Canada Goose – best known for its pricey, goose down-stuffed winter parkas – has now expanded into high-performance winter footwear and added new experiential components to select stores. For the recent global launch, “Canada Goose wanted to deliver immersive, and engaging integrated brand experiences that would emotionally connect with customers bringing …

Italy’s Expo2020 Pavilion In Dubai Includes Four-Meter LED Human Body

November 18, 2021 by Dave Haynes

This is an interesting four-meter tall LED display sculpture that uses 82 LED cabinets to create a towering representation of the human body, for an an exhibit in the Italy Pavilion at the Expo 2020 in Dubai. Warning – artspeak ahead: The Bracco Group has mounted a large-scale multimedia installation, focusing on the union between …

High-End Guangzhou Restaurant Uses Projection On Walls, Table To Create Immersive Dining Experience

November 16, 2021 by Dave Haynes

This is a fine-dining restaurant in the south China port city of Guangzhou that set up a dedicated VIP dining room that uses wall and overhead projection to create an immersive dining experience. The restaurant adopted a unique “Maritime Silk Road” theme that relates a time when that area was not the world epicenter of electronics …

Check Out This Super-Nice, Very Different Digital Lobby Experience At Uber’s HQ (with Video)

November 12, 2021 by Dave Haynes

This is super-nice and wonderfully different from a lot of the digital display work that’s going into big company HQ buildings – a two-storey digital art experience in the lobby of Uber’s new head office in the Mission Bay district of San Francisco. The ride-sharing giant hired the Brooklyn-based design firm Hush Studios, and used Electrosonic …

Virtual Pandas Loom Over Busy Chengdu Street Corner

November 10, 2021 by Dave Haynes

This is a nice “forced perspective” aka “anamorphic illusion” creative piece done on a wraparound 90-degree corner LED billboard in Chengdu, China. It involves pandas, as you can see, but I’ve no idea what’s being marketed here. This might just be Wow Factor and a piece that keeps people looking as a string of booked …

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