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CREATIVE (Seite 105)

CREATIVE

16:9 Projects Podcast: The Story Behind That 13K LED Wall In Netflix’s HQ Lobby

November 24, 2017 by Danica Trapara

Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change, placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later, they change again to drop you into a prison cafeteria in upper New York state. When Netflix was designing the lobby of their new Hollywood …

New Projection Mapping Festival Lighting Up Hong Kong Facades

November 23, 2017 by Dave Haynes

The light and laser show on the skycrapers lining Hong Kong’s spectacular waterfront have a bit of visual competition right now – a video projection mapping event called the Lumieres Hong Kong festival. Running Nov. 23-25 (so it is on right now in Hong Kong, where it is evening), the festival features three nights of light …

Video Walls Can Be Amazing Even With Very Low Rez LEDs: Exhibit A

November 23, 2017 by Dave Haynes

The lion’s share of the buzz these days with LED displays is with the increasingly fine pitch modules that provide HD visuals even on outdoor jobs. But there’s a lot to be said for clever work that uses low-rez, anything but fine pitch, LED products to create a great visual experience. This is the College Football …

Creative Shop Obscura Digital Acquired By Madison Square Garden Company

November 21, 2017 by Dave Haynes

One of the top companies in big digital canvas creative, San Francisco’s Obscura Digital, has been acquired by the sports and entertainment firm The Madison Square Garden Company. Obscura will become part of MSG Ventures, MSG’s technology group. “MSG is committed to building on its incredible legacy of delivering unforgettable experiences by anticipating and embracing …

Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign

November 20, 2017 by Dave Haynes

Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …

Here’s A Giant Whirly-Twirly LED Sign In A Chinese Public Park

November 16, 2017 by Dave Haynes

This is a set of rotating screens on pylons in a public park/square in Shandong, China, which is between Beijing and Shanghai. The watermark on the video clearly shows it is a Unilumin LED product. It’s interesting. There’s a bit of a debate going on through a Linkedin post about it, suggesting this is pointless …

That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

November 15, 2017 by Dave Haynes

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare.” Anything with that many moving parts, out in the elements, is going to need a lot of …

Chicago Mall Gets Stunning Makeover With Huge LED Canopy

November 15, 2017 by Dave Haynes

This is great – a stunning use of fine pitch LED in the ceiling of a seven-level shopping and lifestyle center on Chicago’s Magnificent Mile. The centerpiece of a makeover at 900 North Michigan Shops is a massive, 190-foot-long digital art installation spanning the ceiling of the nearly 30-year-old complex. Visible from all floors, and built in …

Watch: 2017 Rockettes’ Show Features Massive Projection Mapping And 8K LED Wall

November 14, 2017 by Dave Haynes

I’m not sure this qualifies as digital signage, but this multimedia effort for the annual Rockettes’ Christmas shows in New York is impressive and shows what’s possible with projection tech, fine pitch LED and great creative. The Madison Square Garden Company’s 2017 production of the Christmas Spectacular Starring the Radio City Rockettes has been overthauled and enhanced …

Digital Signage Awards Extends Submission Deadline To Nov. 10th

October 31, 2017 by Dave Haynes

It seems like every digital signage awards program out there has a bit of a rolling deadline for submissions, and the UK-based Digital Signage Awards program is no exception. The official deadline is today, but organizer Matthew Davies has let me know it has been extended 10 days based on requests from companies. “We do …

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