Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change, placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later, they change again to drop you into a prison cafeteria in upper New York state.
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When Netflix was designing the lobby of their new Hollywood head office, company executives said they wanted “Wow Factor” and that’s what they got with the 1.9mm 13K LED – 12’h x 80’w screen that dominates their lobby. The content is custom designed to promote Netflix programming, including Narcos and Orange Is The New Black.
I spoke with Meric Adriansen, EVP of Systems & Technology for video wall and control system supplier D3 LED, to get the story behind this impressive installation.