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Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still

October 4, 2023 by Dave Haynes

I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as Salvador Dali-esque. Now the other main generative AI image tool Dalle has version 3 available, via Microsoft’s Bing browser, and it is noticeably better – bit not quite there if industry …

In Praise Of Boring Digital Signage

October 2, 2023 by Dave Haynes

Giant, big dollar display installations tend to get a lopsided amount of attention in this industry, so I always like to point out that some of the best work being done borders of profoundly boring – because they’re jobs done with narrow but valuable purposes. My recent trip to the London, UK area involved no …

The Sheer Scale Of The LED Screen In That Now-Opened Sphere Concert Venue Is Mind-Blowing

October 2, 2023 by Dave Haynes

There have been many, many posts and observations about the unmissable visual impact of the LED-clad Sphere lighting up behind the Venetian in Las Vegas, but now the venue is live inside – with launch concerts featuring Irish rock giants U2. The concert and events theater at what’s called Sphere at the Venetian is 580,000 …

London’s Outernet Immersive (And Free) Visuals Experience Continues To Impress And Draw Crowds

October 2, 2023 by Dave Haynes

One of the sites I really wanted to see a second time while in London was the Outernet development in the center of the city, on the fringes of Soho and beside the Tottenham Court Road Station on the new-ish Elizabeth Line subway. It’s pretty amazing. The Now Building, the primary venue that has some …

FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems

September 19, 2023 by Dave Haynes

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information …

Reminder: Get Your Entries In For The Global Digital Signage Awards; Sept. 30 Submission Deadline

September 18, 2023 by Dave Haynes

Submissions for the global Digital Signage Awards need to be in by the end of this month, and as a main media sponsor and the person behind the awards categories, I wanted to remind companies about the deadline and reinforce the rationale for entering. There are some big changes in place for the awards categories …

Giant Footballer Erling Haaland’s Console Game Avatar Made Life-Sized And Interactive For FC 24 Launch

September 14, 2023 by Dave Haynes

Console games have long been creating lifelike avatars of professional athletes that show up in TVs and computer monitors, but here’s a case in which an already larger-than-life athlete was produced in full size and made interactive. The London-based creative shop The Mill worked with and games producer Electronic Arts collaborated on an immersive and …

Seoul Interactive Wall Blends Projection Mapping With Conductive Ink

September 12, 2023 by Dave Haynes

This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. You can see how someone trying out the Netmarble Game Academy exhibition is seeing visuals that just arrive or are highlighted by clever projection mapping from a ceiling projector. You can …

Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich at the start of July – including this one that features a couple of senior people from the UK-based media owner Ocean Outdoor, talking about the organic relationship between digital out-of-home …

Spokane’s New Rapid Transit Line Relays Real-Time GPS Location/Stops To Riders

September 5, 2023 by Dave Haynes

The kind of live positioning visuals motorists routinely use for getting around are being applied to transit rider information screens in Spokane, WA, using technology from Nebraska-based Nanonation. The Spokane Transit Authority has launched a real-time on-bus display system on its rapid transit fleet that relays accurate location information to paying riders. Unlike most transit …

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