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Chinese Mall Fills Its Atrium Space With Transparent LED And Experiential Creative

September 19, 2024 by Dave Haynes

Maybe it’s a simple case of the people generating posts having a limited command of English, but sooooo many Chinese LED manufacturers who use Linkedin as part of their marketing efforts put up material that can be interesting to see, but offers few or no details on what readers are looking at. This is a …

Screenfeed Adds New Automated Content Highlighting Favorite Local Businesses And Services

September 18, 2024 by Dave Haynes

Minneapolis-based subscription content firm Screenfeed has added the capability for end-users to add automated content to their digital signage screens that points out favorite businesses in their area, using data integration. Called Local Favorites, the community-focused tool displays top-rated places – like restaurants – in the immediate area, using online reviews that are built around …

Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties

September 17, 2024 by Dave Haynes

Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …

Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency

September 17, 2024 by Dave Haynes

The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …

Polish Media Company Mashes Up Sensors For What It Calls AI Screen

September 16, 2024 by Dave Haynes

The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre as AI Screen, referencing how it is using numerous sensors to shape and trigger content, and also measure audiences. There is nothing overly imaginative or new about outcomes like peddling ice …

Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show

August 29, 2024 by Dave Haynes

The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus named Victoria is greeting visitors to a new dinosaur exhibition. Victoria the T. rex is an interactive exhibition starring the real fossil skeleton of a 66-million-year-old Tyrannosaurus named Victoria. The show …

Fake And Faux OOH Are Becoming More And More Fact

August 28, 2024 by Dave Haynes

Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what has been dubbed fake DOOH over the past two years is really just a new chapter in a long-running story. The good news, however, is that audiences are now more aware …

OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content”

August 23, 2024 by Dave Haynes

This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …

New Cosm LED-Driven Shared Reality Venues Put Sports Fans In Primo Virtual Seats At Live Games

August 22, 2024 by Dave Haynes

Immersive is one of the more abused and misapplied pro AV terms out there, but a fast-growing entertainment company in LA is opening up what it calls shared reality venues that look very much like they genuinely immerse customers in viewing experiences – whether that’s live sports or custom-shot and edited films. The first location …

German Pro Basketball Club Makes Its Home Court A Giant Dynamic LED Video Floor

August 21, 2024 by Dave Haynes

Sports playing surfaces that are made of laminated glass and animated by LEDs have been demonstrated at special events all the way up to the skills challenges during the NBA’s all-star weekend, but never used as a permanent playing surface for professional leagues … until now. Sixteen:Nine’s German content partners at invidis have a post …

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