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Osmos and Advertima Link In-Store Analytics to Retail Media Buying in New Integration

Osmos Advertima

Omnichannel retail media platform Osmos has integrated with in-store audience intelligence firm Advertima, aiming to connect physical-store behavior more directly with retail media planning and measurement.  The integration combines Osmos’ retail media operating layer with Advertima’s computer-vision software, which analyzes foot traffic and shopper attributes in real time. Retailers are intended to use the combined …

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS and Screendollars Team Up To Modernize Theater Lobbies With Smarter Digital Signage

Relevant DS, a Minneapolis-based digital signage software company, is expanding into cinema environments through a new partnership with Screendollars. The collaboration brings updated lobby displays and programmatic advertising options to theaters across the U.S. Positioned as “refined digital signage,” the platform is designed to replace aging, cumbersome systems, offering a streamlined workflow for high-traffic venues. …

NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets

NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets

The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, Detroit, and Cleveland in 2026 and 2027, with more locations to come.  The agreement ensures Cosm will continue producing and presenting select national NBA games across ABC/ESPN, NBC/Peacock, and Prime Video …

Manchester Screen Unveils UK’s Largest Hybrid Billboard

JD Sports campaign on the Manchester Screen (Image: The Manchester Screen)

Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter (3,294-square-feet) LED display. Now, it can now be paired with an 834-square-meter (8,977-square-feet) vinyl wrap, creating more than 1,140 square meters of continuous advertising space. The enlarged format marks a significant …

Grocery TV Expands U.S. In-Store Network as Retail Media Demand Accelerates

Grocery TV

Grocery TV continues to broaden its footprint across the United States, operating an in-store retail media network that now spans a wide range of supermarket chains. The Austin-based company – which positions its platform as a retail-media-specific CMS with optional programmatic connectivity – offers screens placed at high-visibility touchpoints within grocery environments, giving brands access …

Netflix Opens First Permanent ‘Netflix House’ in Philadelphia, Expanding Its Immersive Retail Strategy

Netflix House - Philadelphia Atrium

Netflix has officially opened its first permanent Netflix House in Philadelphia, USA, marking the company’s largest and most ambitious real-world fan attraction to date. The 100,000-square-foot (approximately 9,290-square-meter) venue, located at King of Prussia Mall, represents a major shift from Netflix’s earlier temporary pop-ups and signals a long-term strategy to bring its most popular shows …