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JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media

Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. Besides …

SYNNEX Partners With Microsoft On Azure-Cloud Digital Signage CMS

The big distribution firm SYNNEX, which describes itself more formally as a business process services company, has partnered with Microsoft to “build and power a cloud-connected digital signage solution.” The solution enables “partners and end-users to create and publish content to an unlimited number of display devices from anywhere in the world through Microsoft’s Azure platform and …